The altruistic mindset is becoming more widespread as consumers seek out ways to give back and get involved, which is seeing new initiatives like the 'Humanified' app coming about. The app works by connecting users to local non-profits, social activism causes and more to help them get involved with things that are taking place right in their own neighborhood. Users can donate money, share causes through social media or even get involved by donating some of their time to the initiative.
The 'Humanified' app works as a more formalized way for modern consumers to get involved in causes and initiatives that are relevant to them and their lifestyle. As social activism continues to become more popular amongst younger generations, we could see more digital solutions that target this market come about.