Hair enhancement brands offer hair dry-speeding formulas instead of tools
Implications - Hair products are coming with innovative formulas in liquid or cream forms that actually speed up the natural or heat-initiated drying time of wet hair. More than simply offering consumers more healthy ways to style their tresses, this shift caters to the growing consumer segment in the beauty world that concerns itself more with self-care than with perfecting a polished, time-consuming day-to-day aesthetic.
Workshop Question - How can your brand better reach emerging consumer habits or needs?
Trend Themes
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Heat Protection — Companies are creating hair products with heat protection to prevent damage and expedite the drying process.
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Anti-frizz Solutions — Haircare collections are being developed with caviar extract to provide smoothing and shine and caviar-infused oils to reduce hair frizz.
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Drying Accelerants — New sprays and mists are being developed to reduce drying time to fit consumers' busy and self-care-centered lifestyles.
Industry Implications
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Beauty Industry — The beauty industry is witnessing disruptive innovation opportunities in the development of hair products that protect hair, smooth hair and shine and reduce styling time.
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Self-care Industry — The self-care industry is incorporating hair products that accelerate drying time and provide other benefits that fit consumers' hectic and quality-oriented lifestyles.
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Hair Styling Industry — In the hair styling industry, new formulas are being introduced to provide hairstylists with products that protect their clients' from heat damage, reduce blow drying time and provide a smooth and shiny finish.
