Category
Fashion
Scaled Restraint
Trend cluster
Category
Speedy
Style
Hair enhancement brands offer hair dry-speeding formulas instead of tools.
3.3
Trend score
Trend
What is the Speedy Style trend?
Speedy Style: Hair products are coming with innovative formulas in liquid or cream forms that actually speed up the natural or heat-initiated drying time of wet hair. More than simply offering consumers more healthy ways to style their tresses, this shift caters to the growing consumer segment in the beauty world that concerns itself more with self-care than with perfecting a polished, time-consuming day-to-day aesthetic.
Trend themes
Themes within the Speedy Style trend
Three behaviours holding the trend together01
Heat Protection
Companies are creating hair products with heat protection to prevent damage and expedite the drying process.
02
Anti-Frizz Solutions
Haircare collections are being developed with caviar extract to provide smoothing and shine and caviar-infused oils to reduce hair frizz.
03
Drying Accelerants
New sprays and mists are being developed to reduce drying time to fit consumers' busy and self-care-centered lifestyles.
Industry implications
What the Speedy Style trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry is witnessing disruptive innovation opportunities in the development of hair products that protect hair, smooth hair and shine and reduce styling time.
For
Self-Care Industry
The self-care industry is incorporating hair products that accelerate drying time and provide other benefits that fit consumers' hectic and quality-oriented lifestyles.
For
Hair Styling Industry
In the hair styling industry, new formulas are being introduced to provide hairstylists with products that protect their clients' from heat damage, reduce blow drying time and provide a smooth and shiny finish.
Workshop question
How can your brand better reach emerging consumer habits or needs?
Trend signals
Trend signals for Speedy Style
Trend score 3.3 out of 10, from popularity 63%, activity 30%, freshness 8%.
Popularity63%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Speedy Style trend
4 featured examples from Dec 28, 2017 to Jun 16, 2018CategoryFashion
Damp Hair-Drying Mists
Design.ME Hair's PowerDry.ME Helps to Reduce Drying Times by Half
PowerDry.ME offers a unique value proposition among air drying and blow drying products, and has potential to disrupt the hair care industry with its multi-functional, microemulsi…
CategoryFashion
Hair Dry-Speeding Sprays
The No More Blow Spray Cuts Down on Drying Time
The hair care industry has an opportunity to develop and market products that reduce hair drying time and enhance hair health, such as the No More Blow spray.
CategoryFashion
Smoothing Caviar Haircare
Alterna's Anti-Aging Haircare Collection is Powered by Caviar Extract
Opportunities to disrupt the personal care industry by adding unique, new ingredients to haircare products, such as caviar extract.
CategoryFashion
Heat Damage-Prevention Concentrates
Living Proof's Blowout Concentrate Can Withstand High Heat
The haircare industry has a growing opportunity to develop and promote heat damage-prevention products for all hair types and styles.
