The New Verb Dry Shampoo Products are Lightly Tinted to Tone Colors
Laura McQuarrie — April 27, 2018 — Fashion
References: verbproducts & refinery29
The two new Verb dry shampoo products—Dry Shampoo Light and Dry Shampoo Dark—are not set to launch until the first of May, but they already have a 2,000-person wait list. Verb anticipates that the waiting list may even go up to 10,000 people, as the new and highly anticipated dry shampoos specifically cater to those with color-treated hair.
As its name suggests, Dry Shampoo Light is a product for those with blonde hair, while Dry Shampoo Dark is better suited to brunettes who desire a boost of volume. These innovative new formulas are in such high demand because they boast a subtle tint to cancel out undesirable color tones—Verb's Dry Shampoo Light is slightly purple-tinted to cancel out brassiness, while the Dry Shampoo Dark boasts a slight color that prevents those with dark locks from having whitish, powdery roots.
As its name suggests, Dry Shampoo Light is a product for those with blonde hair, while Dry Shampoo Dark is better suited to brunettes who desire a boost of volume. These innovative new formulas are in such high demand because they boast a subtle tint to cancel out undesirable color tones—Verb's Dry Shampoo Light is slightly purple-tinted to cancel out brassiness, while the Dry Shampoo Dark boasts a slight color that prevents those with dark locks from having whitish, powdery roots.
Trend Themes
1. Tinted Dry Shampoos - Disruptive innovation opportunity: Create tinted dry shampoos that cater to specific hair colors, canceling out undesirable tones.
2. Color-treated Hair Products - Disruptive innovation opportunity: Develop specialized hair products for color-treated hair that address specific concerns and enhance color vibrancy.
3. Customized Haircare Solutions - Disruptive innovation opportunity: Offer personalized haircare solutions that cater to individual hair types and needs, providing targeted benefits and results.
Industry Implications
1. Haircare Products - Disruptive innovation opportunity: Harness technological advancements and consumer preferences to create innovative haircare products that meet specific hair concerns and demands.
2. Beauty and Cosmetics - Disruptive innovation opportunity: Integrate color-correcting properties into beauty and cosmetics products, ensuring a seamless and harmonious appearance for people with color-treated hair.
3. E-commerce and Direct-to-consumer - Disruptive innovation opportunity: Utilize online platforms and direct-to-consumer models to reach a wider audience and offer personalized product recommendations for color-treated hair.
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