Saint & Sinners launched a brand new dry shampoo designed to deliver nutrients and absorb excess oils. The new Superfresh Divine Dry Shampoo is cruelty-free and vegan. It is made with Rice Protein, which adds volume, Natural Starch, an oil-absorbing agent, and is infused with Vitamin E, which helps protect hair color.
The product is free of parabens, talc, gluten, phthalates, and palm oil. The fragrance profile is Wicked Jardin, which leaves the hair smelling fresh with notes of bergamot, mandarin orange, jasmine, and watermelon.
The product is safe to apply from the tip to the roots and ensures a long-lasting oil-free finish.
Image Credit: Saint & Sinners
Why This Trend Is Growing
- Nutrient-infused Dry Shampoos
- The trend for dry shampoos infused with vitamins and proteins offers an opportunity for cosmetics companies to tap into eco-conscious consumers who are looking for more sustainable hair care options.
- Natural Oil-absorbing Agents
- The trend for using natural ingredients as oil-absorbing agents in dry shampoos, such as starch, adds an opportunity for companies to experiment with alternative sustainable ingredients and stand out in a crowded market.
- Cruelty-free and Vegan Hair Care
- The trend for cruelty-free and vegan hair care offers opportunities for cosmetics companies, as consumers continue to seek out ethical and sustainable products that align with their values.
Industries Being Reshaped
- Cosmetics and Personal Care
- The cosmetics and personal care industry can take advantage of the trend for nutrient-rich dry shampoos by incorporating sustainable ingredients that cater to the growing demand for eco-friendly and ethical hair care products.
- Natural and Organic Beauty
- The natural and organic beauty industry can explore the trend for natural oil-absorbing agents in dry shampoos, such as starch and powders, to create more sustainable and non-toxic hair care options.
- Eco-conscious Consumer Goods
- The trend for cruelty-free and vegan hair care presents opportunities for eco-conscious consumer goods companies looking to expand their product offerings and increase market share by producing sustainable and ethical dry shampoos.
