Category
Fashion
Scaled Restraint
Trend cluster
Category
Accommodating
Education
North American brands topically tackle inequality in the school system.
1.9
Trend score
Trend
What is the Accommodating Education trend?
Accommodating Education: Inequality in the United States schooling system is rampant in a number of ways, and brands are aiming to address some of these issues in small but impactful ways. This shift has a two-way benefit in that it enhances inclusivity and accessibility for students who face barriers such as cost in the process of learning, while establishing the brands in question as being ones that prioritize the accommodation and betterment of all students, rather than simply privileged ones.
Trend themes
Themes within the Accommodating Education trend
Three behaviours holding the trend together01
Affordable and Inclusive School Apparel
Offering high-quality apparel packages at an affordable price has the potential to address the issue of accessibility and inclusivity in the school system.
02
Motivational Classroom Ad Campaigns
Creating ad campaigns that promote confidence and acceptance can influence the way children think about themselves and others while simultaneously using clothing as a tool for self-expression.
03
Socially Inclusive School Supplies
Providing school supplies that represent a variety of cultures and ethnicities is a way to provide students with a sense of identity and can provide job opportunities away from the streets.
Industry implications
What the Accommodating Education trend means for industry
Where the trend changes the playbookFor
Apparel and Fashion Industry
The apparel and fashion industry has the opportunity to address inclusivity and accessibility in the school system by creating high-quality, affordable, and inclusive clothing lines.
For
Advertising and Marketing Industry
The advertising and marketing industry has the opportunity to create campaigns and messages that promote confidence and acceptance in the school system.
For
Stationery and School Supply Industry
The stationery and school supply industry has the opportunity to provide school supplies that represent a variety of cultures and provide job opportunities for underprivileged youth.
Workshop question
How can your brand better address systemic issues for the benefit of its consumers?
Trend signals
Trend signals for Accommodating Education
Trend score 1.9 out of 10, from popularity 31%, activity 18%, freshness 8%.
Popularity31%
Activity18%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Accommodating Education trend
4 featured examples from Feb 28 to Jun 19, 2018CategoryMarketing
Motivational Classroom Ad Spots
GapKids' Forward With Campaign Boasts Confidence and Acceptance
Opportunities for brands to market children’s clothing as a medium for empowerment and self-expression.
CategoryLifestyle
Socially Inclusive School Supplies
Innovative Supplies Worldwide Represents a Variety of Cultures
Developing socially inclusive school supplies for students.
CategoryLife-Stages
Affordable Kid's Soccer Apparel
Target and Umbro Created a New Line of Soccer Wear for Kids
Retailers can leverage partnerships with established brands to offer high-quality children's sporting apparel at an affordable price point.
CategoryFashion
Affordable School Uniform Packages
These Aldi School Uniforms Can Be Purchased for Just £5
Affordable school uniforms and discount supermarket fashion create opportunities for retailers to offer low-cost clothing options.
