The 'Lolistraw' is a new invention from Loliware, which produces edible cups made from a fruit leather-like material. As its name suggests, Lolistraw is now aiming to tackle the many issues that single-use plastic straws cause.
The Plastic Pollution Coalition estimates that more than 500 million single-use plastic straws are used each day in the United States alone, but consumers are beginning to realize the impact these throw-away plastics have on our health, the environment and the oceans.
Loliware has plans to produce the edible, compostable, seaweed-based Lolistraw in clear, colored and flavored versions, all of which boast the same look, feel and experience of plastic. One of the founders of Loliware, Chelsea Briganti says: "You can imagine drinking your cold-brewed coffee with a vanilla straw or a caramel straw," and notes the plastic straw replacement is not about doing away with straws entirely, but offering an experience that's more fun and sustainable at the same time.
What's Driving This Trend
- Edible Straws
- Developing edible/collapsible straws as a sustainable alternative to single-use plastic straws
- Compostable Packaging
- Creating eco-friendly, compostable alternatives to single-use plastics, such as seaweed-based packaging
- Flavored/colored Edible Products
- Producing a range of edible products, like straws, in different colors/flavors to improve consumer experience
Who This Affects Most
- Food Packaging Industry
- Exploring new materials and manufacturing processes to create sustainable and compostable food packaging
- Hospitality Industry
- Identifying opportunities to use eco-friendly and innovative products like Lolistraws to improve customer experience and sustainability
- Food and Beverage Industry
- Incorporating new eco-friendly packaging options and products, like Lolistraws, into brands and marketing strategies
