Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mung
Feign
Mung bean is used as a protein replacement in food items.
3.5
Trend score
Trend
What is the Mung Feign trend?
Mung Feign: For what has long served as a staple in the Ayurvedic diet, the use of mung beans in a variety of food items has become an increasingly popular protein replacement in North America. Being higher in nutritional value than chickpeas and black beans, mung beans serve health-conscious consumers seeking a satisfying protein alternative to round out their diet.
Insight
The consumer insight behind the Mung Feign trend
Now that more North American consumers' are focusing on diets that prioritize all-encompassing health rather than calorie-restriction, individuals in this space are constantly seeking out unfamiliar ingredients that accommodate their dietary choices. The growth of choice in the "alternative" food category has resulted in consumers researching what's best for them rather than simply accepting limited options as they once had to in the past.
Trend themes
Themes within the Mung Feign trend
Three behaviours holding the trend together01
Alternative Protein Sources
Consumers are seeking out unfamiliar ingredients that accommodate their dietary choices.
02
Bean-Based Products
Mung beans are being used more frequently for their high nutritional value.
03
Plant-Based Egg Alternatives
There is a rise in sustainable alternatives to conventional eggs, such as mung beans, that appeal to health-conscious consumers.
Industry implications
What the Mung Feign trend means for industry
Where the trend changes the playbookFor
Food Manufacturing
Food manufacturers can explore alternative protein sources like mung beans in order to introduce healthier options for conscious consumers.
For
Plant-Based Foods
The production of plant-based food items will continue to grow with the rising demand for sustainable and healthy food choices.
For
Packaged Snacks
The introduction of bean-based and plant-based egg products presents opportunities for on-the-go, health-conscious snacks.
Workshop question
How does your brand attempt to satisfy the needs of consumers looking to step outside their comfort zone?
Trend signals
Trend signals for Mung Feign
Trend score 3.5 out of 10, from popularity 47%, activity 49%, freshness 8%.
Popularity47%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Mung Feign trend
7 featured examples from Mar 8, 2016 to Jun 13, 2019CategoryLifestyle
Bean-Based Egg Alternatives
Hampton Creek's Vegan Scrambled Eggs are Made with Mung Beans
Hampton Creek's Just Scramble and other plant-based protein alternatives are shaking up the food industry by offering healthier, more sustainable, and ethical options for consumer…
CategoryLifestyle
Mung Bean Beverages
The 'Karuna Heal' Superfood Beverage is Made with Bean Sprouts and Berries
Opportunities to innovate and differentiate within the already competitive beverage industry.
CategoryLifestyle
Plant-Based Breakfast Burgers
The 'Brekky Burger' is Made with the Plant-Based JUST Egg Patty
The food and beverage industry can innovate by incorporating plant-based options in their menu.
CategoryLifestyle
Nutritious Legume Pastas
These Single-Ingredient Pastas Offer an Alternative to Wheat-Based Pasta
The food and beverage industry can capitalize on the growing demand for healthier pasta alternatives by offering legume-based options.
CategoryLifestyle
Plant-Based Egg Pizzas
Pizza Express Hong Kong Launched a Vegan Pizza with JUST's Egg Alternative
The food industry can invest in research and development to create and market innovative plant-based egg products, catering to the growing demand for sustainable and vegan-friendl…
CategoryLifestyle
Mung Bean Snack Packs
Crunchsters Makes Protein-Rich Sprouted Snacks for On-the-Go Eating
The snack food industry has the opportunity to develop innovative organic snack options that cater to health-conscious consumers.
CategoryLifestyle
Mung Bean Pasta Noodles
Explore Cuisine's Bean-Based Pasta is Made from Just Mung Bean Flour
Food manufacturers can capitalize on the growing popularity of bean-based pasta products by expanding their product lines with innovative options.
