Informative Foodie

Pop-up spaces adopt educational food-related models

Implications - Brands are utilizing the interactivity of educational sessions with the experiential qualities of pop-up spaces, and are creating short-term food-related activations as a result. This shift is able to create deep connections between the brand and the consumer, in its ability to inform rather than just market the products or brands in question.
SCORE 7.6
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20,290 Total Clicks
Apr 18 - Jun 18
This Quarter and Warm
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Featured Examples
Meal Kit Pop-Up Shops - The Blue Apron Unboxed Pop-up is Open in NYC
SCORE 8.7
This Quarter and V. Hot 886 Clicks Pub: Jun 6, 18
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The Blue Apron Unboxed Pop-up is Open in NYC
Blue Apron is deviating from its traditional model to offer consumers a unique brick-and-mortar experience at the Blue Apron Unboxed pop-up shop. This unique pop-up is situated in New York City... [More]
Empowering Culinary Startups - Farming Hope Offers Opportunity for the Homeless to Better Land Jobs
SCORE 7.4
This Year and Warm 556 Clicks Pub: May 1, 18
Empowering Culinary Startups
Farming Hope Offers Opportunity for the Homeless to Better Land Jobs
There may be no clear solution to solving homelessness, but startup nonprofit Farming Hope is making a true effort to help the homeless community in the Bay Area.With a mission statement centered... [More]
Globally Inspired Rice Pop-Ups - The 'Tilda Rice-taurant' Offers a World of Meal Inspiration
SCORE 7.8
This Year and Hot 436 Clicks Pub: May 30, 18
Globally Inspired Rice Pop-Ups
The 'Tilda Rice-taurant' Offers a World of Meal Inspiration
For a few days this summer, rice brand Tilda will be hosting a ‘Tilda Rice-taurant’ and giving visitors the chance to pick up globally inspired rice meal ideas. During the event, chefs... [More]
Grain-Based Grocery Pop-Ups - The Grain & Graze Pop-Up Celebrates Pulses, Seeds, Nuts and More
SCORE 5.9
This Year and Warm 663 Clicks Pub: Apr 28, 18
Grain-Based Grocery Pop-Ups
The Grain & Graze Pop-Up Celebrates Pulses, Seeds, Nuts and More
Merchant Gourmet recently opened the doors to its ‘Grain & Graze’ pop-up at the Salisbury Waitrose store. As Merchant Gourmet is a brand that focuses its efforts on sharing... [More]
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