Category
Tech
Delegated Interfaces
Trend cluster
Category
Ethical
Investing
Brands offer apps that prioritize ethical financial investments.
3.5
Trend score
Trend
What is the Ethical Investing trend?
Ethical Investing: With more consumers now prioritizing ethical and green investments, brands are offering curated platforms through which this can be done simply. The use of apps to ethically invest gives consumers the value-based purchases they increasingly desire, via a platform that reduces the barriers and inconveniences associated with investing.
Trend themes
Themes within the Ethical Investing trend
Three behaviours holding the trend together01
Ethical Investment Platforms
The rise of ethical investing has led to digital platforms like Wahed Invest that cater to halal or other ethical investing needs.
02
Social Impact Investment Apps
Impact investment firms like Newday Investing offer users an easy and accessible way to fund ventures that generate environmental or social return.
03
Transparent Ethical Investment Firms
Firms like OpenInvest offer fully customizable portfolios that provide a transparent and honest feedback mechanism to clients.
Industry implications
What the Ethical Investing trend means for industry
Where the trend changes the playbookFor
Fintech
Fintech startups developing investment apps and platforms for ethical and social impact investing can expand this market niche further.
For
Investment Management
Investment management firms can create specialized funds catering to ethical and social impact investing like BlackRock's gun-free funds.
For
Information Technology
Development of data-driven platforms that provide users with comprehensive information for ethical investment research and analysis like the Shape app.
Workshop question
How can your brand better align itself with ethical consumer purchase habits?
Trend signals
Trend signals for Ethical Investing
Trend score 3.5 out of 10, from popularity 50%, activity 46%, freshness 8%.
Popularity50%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ethical Investing trend
6 featured examples from Jun 18 to Jun 24, 2018CategorySocial Good
Ethical Investment Platforms
Wahed Invest is a Digital Halal-Focused Ethical Investing Platform
Wahed Invest's digital platform and mobile apps disrupt the traditional investment industry by offering an automated and ethical approach to investing.
CategoryTech
Ethical Investing Research Apps
Shape is a Well Researched Ethical Investing App
With the growing trend in ethical investing, financial services companies now have a disruptive innovation opportunity to differentiate themselves by offering investment portfolio…
CategoryTech
Social Impact Investment Apps
Newday Investing is Helping Millennial Fund Positive Impact Funds
Opportunity for financial institutions to develop impact investment platforms and attract socially conscious investors.
CategoryBusiness
Firearm-Free Investment Funds
BlackRock is Allowing Clients to Invest in Gun-Free Funds
The financial services industry can explore innovative ways to create more ethical investment products and cater to the demand for socially responsible investing.
CategoryBusiness
Transparent Ethical Investment Firms
The OpenInvest Service Prides Itself on Honesty and Feedback
Disruptive innovation opportunity: Develop innovative digital platforms that integrate ethical investing principles and provide transparent investment options.
CategoryTech
Ethical Millennial Investment Options
Plum Lets Users Invest in Ethical Investment Options
Within the fintech industry, there are disruptive innovation opportunities for companies to develop platforms like Plum that offer theme-based investing and ethical investment opt…
