Consumers are utilizing games to enhance their relaxation experiences
Implications - While gaming is traditionally associated with excitement and competition, there is a growing category of games that are focused on encouraging relaxation for consumers. Interactive experiences like the ones that promote de-stressing are aimed to challenge the common perception that spending too much time with technology magnifies consumer stress.
Workshop Question - How can your brand use interactive experiences to promote a sense of well-being or relaxation?
Trend Themes
1. Relaxation Gaming - Games that prioritize relaxation over excitement are on the rise, with a focus on creating immersive experiences that encourage de-stressing and relaxation for the player.
2. Meditative Gaming - Games that prioritize mindfulness and meditation are gaining popularity through simple mechanics that allow players to lose themselves in peaceful, awe-inspiring environments.
3. Artistic Gaming - Games designed with an emphasis on artistic expression and creativity, through hand-drawn or watercolor aesthetics, allow players to explore and enjoy stunning yet calming visuals.
Industry Implications
1. Wellness Industry - The increasing popularity of relaxation and meditation gaming provides an opportunity for wellness companies to create partnerships and platforms targeted to stress relief and relaxation.
2. Art Industry - The growth of artistic gaming offers opportunities for collaborations with game developers in creating visually stunning game content or artistic installations that blur the line between traditional art and gaming.
3. Travel Industry - The rise of meditative and relaxing games creates opportunities for the travel industry by creating travel packages that offer location-based gaming, allowing players to experience the calmness and wonder of a new destination while playing relaxing games.
