Instagram serves as inspiration for individuals’ travel plans
Implications - Consumers looking to travel are turning to Instagram and other image-focused app services in order to inspire or plan their trips. In the social media age, this shift allows consumers to prioritize the curation of the images they’d like to post, serving Millennial demographics that experience things just as much for peer-sharing, as they do for their personal enjoyment.
Workshop Question - How can your brand better cater to Instagram-prioritizing consumers?
Trend Themes
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Social Media-inspired Travel Planning — The rise of social media and photo-sharing apps like Instagram has led to travelers relying more on these platforms for inspiration and planning their trips.
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Curated and Authentic Travel Experiences — Millennials are looking for curated travel experiences that go beyond the traditional tourist areas, and offer adventure, exploration and a unique perspective of the culture.
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Innovative Hotel Room Design — Hotel rooms are no longer just a place to sleep; travelers are attracted to unique and memorable accommodation options, like hotels with standout design features that allow them to share memorable experiences on social media.
Industry Implications
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Travel and Tourism — The travel and tourism industry can benefit from creating social media-inspired travel packages and curating unique and authentic travel experiences.
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Hospitality and Accommodation — The hospitality and accommodation industry can look into innovative designs and features that create memorable and shareable experiences for guests.
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Technology and App Development — The industry of technology and app development can support Millennial travelers by creating apps and features that allow them to easily plan and book their trips with a unique and authentic experience.
5 Featured, 44 Examples:
91,268 Total Clicks
Date Range:
Jan 18 — Jun 19
Trending:
Average
Consumer Insight Topics:
