Insta-Tourism

Instagram serves as inspiration for individuals’ travel plans

Implications - Consumers looking to travel are turning to Instagram and other image-focused app services in order to inspire or plan their trips. In the social media age, this shift allows consumers to prioritize the curation of the images they’d like to post, serving Millennial demographics that experience things just as much for peer-sharing, as they do for their personal enjoyment.
SCORE 6.9
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37,218 Total Clicks
Jul 17 - Jun 18
This Quarter and Warm
TechArt & DesignMobile
Featured Examples
Abstract Boutique Hotel Rooms - HotelTonight Displayed This Re-imagined Hotel Room at NYC X Design
SCORE 6.4
This Year and Warm 439 Clicks Pub: May 25, 18
Abstract Boutique Hotel Rooms
HotelTonight Displayed This Re-imagined Hotel Room at NYC X Design
Boutique hotels have always been popular, but this re-imagined vacation space from HotelTonight is offering travelers the chance to sleep in an interior that looks more like an abstract painting... [More]
Curated Millennial Vacations - Thrillist is Offering Authentic City-Based Trips for Millennials
SCORE 7.4
This Year and Warm 355 Clicks Pub: May 29, 18
Curated Millennial Vacations
Thrillist is Offering Authentic City-Based Trips for Millennials
The online media company, Thrillist is tapping into Millennial vacations after forming a new partnership with the travel group, For the Love of Travel. Together, the two brands are offering... [More]
Millennial Trip Planning Apps - Marbl is Building an Online Community of Travelers
SCORE 6.2
This Year and Warm 646 Clicks Pub: Jan 4, 18
Millennial Trip Planning Apps
Marbl is Building an Online Community of Travelers
Marbl is a millennial trip planning app that’s aiming to build an online community of like-minded travelers. Through the app, users can ‘pin’ desired travel destinations, discover... [More]
Friend-Sourced Travel Itineraries - 'dipp' Smart Travel Guide Uses Friends' Photos to Plan Your Trip
SCORE 5.2
Warm 519 Clicks Pub: Jul 4, 17
Friend-Sourced Travel Itineraries
'dipp' Smart Travel Guide Uses Friends' Photos to Plan Your Trip
‘dipp’ smart travel guide is an app that connects to users social media feeds to create a gallery of popular travel destinations. dipp connects to users’ Instagram, Facebook and... [More]
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