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Insta-Tourism

Instagram serves as inspiration for individuals’ travel plans

Implications - Consumers looking to travel are turning to Instagram and other image-focused app services in order to inspire or plan their trips. In the social media age, this shift allows consumers to prioritize the curation of the images they’d like to post, serving Millennial demographics that experience things just as much for peer-sharing, as they do for their personal enjoyment.
Workshop Question - How can your brand better cater to Instagram-prioritizing consumers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
65,688 Total Clicks
Date Range:
Jan 18 — Jun 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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