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easyjet's 'Look&Book' Feature Appeals to the Instagram Generation

 - Oct 1, 2018
References: easyjet & thedrum
'Look&Book' is a new tool on the easyjet app that allows users to upload screenshots of Instagram images to receive suggestions of where they might want to go for their next holiday.

While the process of making travel plans can be less exciting than dreaming up a new adventure, this tool helps to streamline the trip-booking process, especially for Millennial consumers. When it comes to using this feature, a social media user is able to capture an appealing travel image and from there, the app will get to work on scanning the photo for contextual details via image recognition.

With just a few taps of one's smartphone, users will be able to book an Instagram-inspired trip with ease thanks to Look&Book.