Category
Lifestyle
Assisted Choices
Trend cluster
Category
Traveling
Pet
Pet owners that take their dogs on excursions can now enjoy comfort-focused options.
3.5
Trend score
Trend
What is the Traveling Pet trend?
Traveling Pet: An alternative to leaving pets in "doggie hotels" or with friends, many consumers are opting to take their pets on trips with them – and brands are adapting to this fact by prioritizing the convenience and comfort of such trips. This shift enhances the bond between consumers and their pets, and gives pet-related brands a good opportunity to enter and establish an emerging market.
Trend themes
Themes within the Traveling Pet trend
Three behaviours holding the trend together01
Pet-Friendly Travel
Traveling with pets is becoming increasingly popular and brands are offering products and services to cater to this trend.
02
On-the-Go Pet Products
Consumers' busy lifestyles have led to a demand for portable and convenient pet products.
03
Luxury Pet Travel
Pet owners are willing to invest in luxurious travel experiences for both themselves and their pets.
Industry implications
What the Traveling Pet trend means for industry
Where the trend changes the playbookFor
Hospitality
Hotels are expanding their offerings to include pet-friendly rooms, packages, and amenities.
For
Pet Products
There is a growing demand for innovative pet products that are portable and convenient for on-the-go lifestyles.
For
Travel
Pet-friendly travel is a booming industry with opportunities for luxury travel experiences and products that enhance the travel experience for pets and their owners.
Workshop question
How can your brand help shape or cater to an emerging consumer preference in its area of expertise?
Trend signals
Trend signals for Traveling Pet
Trend score 3.5 out of 10, from popularity 57%, activity 39%, freshness 8%.
Popularity57%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Traveling Pet trend
5 featured examples from Aug 25, 2017 to Jun 26, 2018CategoryLifestyle
Travel-Friendly Dog Beds
Spruce Pup's Portable Dog Beds Emphasize on-the-Go Convenience
The portable and multi-functional nature of the Spruce Dog Bed presents opportunities for disruption in the pet accessory industry.
CategoryLuxury
Pet-Friendly Travel Services
'Life Travel' Has a Luxurious Travel Option for Pets and Owners
A disruptive innovation opportunity for companies in the travel industry to cater to the growing demand for pet-friendly and luxurious travel services.
CategoryLifestyle
Pet-Friendly Travel Bags
Sleepypod's Go Bag Design Simplifies the Task of Traveling with a Pet
The growing trend of pet-friendly travel presents an opportunity for pet supply companies and retailers to offer innovative travel accessories designed to meet the needs of pet ow…
CategoryLifestyle
Dog-Friendly Travel Packages
The Mercure Hotels 'Happy Tails' Package Treats Pooches to Pampering
Hotels, resorts, and other accommodation providers can tap into the market of pet owners by offering pet-friendly rooms and services, expanding their customer base and loyalty.
CategoryLifestyle
Convenient On-the-Go Pet Feeders
POGO is a Portable Pet Feeder That is Perfect for Traveling
Pet product manufacturers can capitalize on the trend of portable pet feeders by creating innovative and user-friendly products for pet owners on-the-go.
