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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,860 more

Accessible Superfood

Superfood ingredients are included in less "sophisticated" food items

Implications - Superfoods have long been associated with more high-end dishes and health-focused items, but they are now being incorporated into formats that have traditionally been viewed as less "luxurious." These products are able to change the perception of superfood-branded items into something that is more accessible, and that is able to appeal to a wider range of consumers.
Workshop Question - How can your brand prioritize accessibility?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
44,293 Total Clicks
Date Range:
Apr 18 — Jun 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

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