Category
Fashion
Scaled Restraint
Trend cluster
Category
Shielded
Hair
Sun-protection hair care products become increasingly popular.
2.8
Trend score
Trend
What is the Shielded Hair trend?
Shielded Hair: With sun protection in skincare being increasingly valued by consumers, an emerging market within this field is popping up in the form of products that protect hair from harmful UV rays. This shift comes as approaches to self-care become increasingly become preventative, rather than fixing or covering up issues once they've appeared.
Trend themes
Themes within the Shielded Hair trend
Three behaviours holding the trend together01
Sun-Protection Hair Care
Consumers' increased interest in sun protection now extends to hair care, prompting the growth of products specifically designed to protect hair from harmful UV rays.
02
Biodegradable SPF Boosters
The need for eco-friendly cosmetic products has led to the development of biodegradable ingredients that provide enhanced sun protection, reducing the dependence on traditional UV filters.
03
Water-Resistant Shields
Consumers' desire for all-around sun protection, including when they are in the water, has created a space for water-resistant hair shields that block UV rays, chlorine and other damaging substances.
Industry implications
What the Shielded Hair trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The sun-protection trend and the associated rise of a preventative approach to self-care have created a space for innovative and responsible hair care products.
For
Sustainable Materials
The growing demand for eco-friendly cosmetic products has initiated a shift toward biodegradable and water-resistant materials that can supply SPF protection.
For
Athletic and Outdoor Wear
With consumers maintaining an active lifestyle, the need for sunscreen and sun protections products has reached beyond traditional SPF lotions into the realm of hair care and accessories.
Workshop question
How could your brand offer preventative solutions to the problem it is seeking to resolve for consumers?
Trend signals
Trend signals for Shielded Hair
Trend score 2.8 out of 10, from popularity 49%, activity 27%, freshness 8%.
Popularity49%
Activity27%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Shielded Hair trend
6 featured examples from Jan 13, 2016 to Nov 21, 2018CategoryFashion
Replenishing Superfood Shampoos
Briogeo’s Shampoo and Conditioner Features Kale, Spinach & Apple
The haircare industry can innovate by infusing superfood ingredients, like kale, apple, and spinach, into their products to provide enhanced nourishment and scalp health benefits.
CategoryEco
Spray SPF Boosters
Bio-on's 'minerv bio' Range Features Two New Biodegradable Ingredients
The personal care industry can explore the use of biodegradable SPF boosters and renewable plant-sourced ingredients to enhance sunscreen products.
CategoryFashion
Water-Resistant Hair Shields
IGK Hair's BLOCKED Protects Hair from Water, Wind, UV Damage & More
Developing and marketing hair care products that offer protection against water, wind, and UV damage provides a disruption opportunity in the hair care industry.
CategoryFashion
Protective Hair Perfumes
This Sachajuan Hair Fragrance Shields Hair from Harmful UV Rays
There is an opportunity for companies to innovate new hair fragrances with added protective features like UV protection and anti-static properties.
CategoryFashion
UV Protection Dry Shampoos
Bare Republic's UV Protecting Dry Shampoo Helps to Retain Natural Oils
The natural ingredients and scents in dry shampoos, like Bare Republic's product, can disrupt the traditional chemical-heavy beauty industry.
CategoryLifestyle
Sunscreen Oil Hair Sprays
The Clarins Protective Sunscreen Oil Hair Spray is
Potential for disruptive innovation in the development of multifunctional hair care products.
