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Shielded Hair

Sun-protection hair care products become increasingly popular

Implications - With sun protection in skincare being increasingly valued by consumers, an emerging market within this field is popping up in the form of products that protect hair from harmful UV rays. This shift comes as approaches to self-care become increasingly become preventative, rather than fixing or covering up issues once they've appeared.
Workshop Question - How could your brand offer preventative solutions to the problem it is seeking to resolve for consumers?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
46,959 Total Clicks
Date Range:
Jan 16 — Nov 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Replenishing Superfood Shampoos
Replenishing Superfood Shampoos
Briogeo’s Shampoo and Conditioner Features Kale, Spinach & Apple
Briogeo is adding to its collection of haircare products with a Replenishing Superfood Shampoo and Conditioner that boasts juice-like packaging, and fittingly kale, apple and spinach as ingredients.... MORE
Spray SPF Boosters
Spray SPF Boosters
Bio-on's 'minerv bio' Range Features Two New Biodegradable Ingredients
As part of Bio-on’s ‘minerv bio’ personal care product range, which was launched earlier this year, the brand is introducing two new biodegradable ingredients that take the form of... MORE
play_circle_filled Water-Resistant Hair Shields
Water-Resistant Hair Shields
IGK Hair's BLOCKED Protects Hair from Water, Wind, UV Damage & More
‘BLOCKED’ is an innovative new water-resistant hair shield from IGK Hair that is touted as a product that can act “as a swim cap for your hair.” The creamy product does this... MORE
Protective Hair Perfumes
Protective Hair Perfumes
This Sachajuan Hair Fragrance Shields Hair from Harmful UV Rays
As well as preventing static and adding extra shine, this luxurious hair fragrance from Sachajuan also boasts protective properties to shield one’s strands from the harmful UV rays of the sun.... MORE
UV Protection Dry Shampoos
UV Protection Dry Shampoos
Bare Republic's UV Protecting Dry Shampoo Helps to Retain Natural Oils
Bare Republic’s UV Protecting Dry Shampoo is a useful product for a wide range of consumers, including those who are concerned about stripping their hair of natural oils, cleansing the hair... MORE
Sunscreen Oil Hair Sprays
Sunscreen Oil Hair Sprays
The Clarins Protective Sunscreen Oil Hair Spray is
The Clarins Sunscreen Care Oil Spray Broad Spectrum SPF 30 product is a lightweight protective treatment that shields the scalp and hair from harmful UV rays. The water-resistant formula is designed... MORE

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Post-Gym Dry Shampoos
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play_circle_filled Single-Use Hot Oil Hair Masks
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The Tocca Hair Fragrance Collection Was Designed to Keep Hair Fresh
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Ariana Grande's New 'Sweet Like Candy' Perfume Has a Sugary Sweet Scent
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Conscious Makeup Collections
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Sun Protection Hair Sprays
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Aveda's Sun Care Protective Hair Veil Will Get You Ready for the Beach
Ayurvedic Sunscreen Shampoos
Ayurvedic Sunscreen Shampoos
This Protective Shampoo Prevents Hair from Overexposure to the Sun
Transparent Spray-On Sunscreens
Transparent Spray-On Sunscreens
This Lightweight Sunscreen Protects Against Harmful UV Rays
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