Sun-protection hair care products become increasingly popular
Implications - With sun protection in skincare being increasingly valued by consumers, an emerging market within this field is popping up in the form of products that protect hair from harmful UV rays. This shift comes as approaches to self-care become increasingly become preventative, rather than fixing or covering up issues once they've appeared.
Workshop Question - How could your brand offer preventative solutions to the problem it is seeking to resolve for consumers?
Trend Themes
1. Sun-protection Hair Care - Consumers' increased interest in sun protection now extends to hair care, prompting the growth of products specifically designed to protect hair from harmful UV rays.
2. Biodegradable SPF Boosters - The need for eco-friendly cosmetic products has led to the development of biodegradable ingredients that provide enhanced sun protection, reducing the dependence on traditional UV filters.
3. Water-resistant Shields - Consumers' desire for all-around sun protection, including when they are in the water, has created a space for water-resistant hair shields that block UV rays, chlorine and other damaging substances.
Industry Implications
1. Beauty and Personal Care - The sun-protection trend and the associated rise of a preventative approach to self-care have created a space for innovative and responsible hair care products.
2. Sustainable Materials - The growing demand for eco-friendly cosmetic products has initiated a shift toward biodegradable and water-resistant materials that can supply SPF protection.
3. Athletic and Outdoor Wear - With consumers maintaining an active lifestyle, the need for sunscreen and sun protections products has reached beyond traditional SPF lotions into the realm of hair care and accessories.
