One of the newest haircare campaigns from Aveda is centered around the Shampure Dry Shampoo it first launched in 2015. The newly launched 'Go Dry for Clean Water' initiative aims to get consumers thinking about and reducing the amount of water they consume while washing their hair.
For Earth Month, Aveda is encouraging consumers to take a pledge to reduce their water usage by using dry shampoo and dry conditioner. As suggested by Aveda, some of the additional steps that can be taken include cutting one's shower short by just a few minutes to save multiple gallons of water or even something as simple as turning off the faucet while brushing one's teeth.
According to the World Health Organisation, a person needs only 50 litres of water per day to maintain their health and hygiene, yet the average consumer uses more than double this amount.