Brands use "emotion detection" technologies in order to connect with consumers
Implications - Brands are marketing their products and services as being able to detect and respond to consumer emotions, bringing a new level of interactivity to their offerings. This shift indicates a need for brands to viscerally engage consumers to enhance their experience, understanding, and perception of their products.
Workshop Question - How can your brand harness "emotion detection" in its products, services, or campaigns?
Trend Themes
1. Emotional AI Tracking - The rise of sensors and artifical intelligence that track an individual's emotions provides new potential for customized interactions that can be leveraged by multiple industries such as healthcare and education.
2. Smart Packaging Solutions - Smart packaging solutions, utilizing augmented reality and near-field communication technology, allow for a more immersive and interactive experience for customers, and have potential applications in multiple industries such as food and beverage and retail.
3. Bio-sensing Wearables - Wearable technology that monitors an individual's physiological responses, such as heart rate, skin response and brainwaves, provides new opportunities for immersive experiences and can be leveraged by multiple industries such as entertainment and gaming.
Industry Implications
1. Automotive Industry - The integration of emotion-tracking AI technology within autonomous vehicles can improve overall driving experience and safety on the road.
2. Marketing Industry - Brands can use emotion detection technologies to create more interactive and personalized experiences to enhance consumer engagement and understanding of their products and services.
3. Artificial Intelligence Industry - The rise of emotion-tracking AI technology provides new potential for more advanced and customized user experiences in areas such as healthcare, entertainment, and education.
4 Featured, 36 Examples:
120,864 Total Clicks
Date Range:
Nov 17 — Jun 18
Trending:
Mild
Consumer Insight Topics:
