Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

John Frieda's Treatment Lightens Brunette Hair During a Wash

 - Apr 18, 2018
References: johnfrieda & newbeauty
Those who are looking for a low-maintenance hair-lightening treatment will be pleased to discover the John Frieda Brilliant Brunette Visibly Brighter In-Shower Lightening Treatment.

The product is touted as a "five-minute in-shower hair lightening treatment" that may be used to lighten dark roots and brighten the overall color of one's hair. The product's formula is designed to remove melanin for a naturally highlighted look that will not leave one's hair looking brassy or orange. The in-shower hair-lightening treatment has the potential to be used by a wide range of consumers, including those with natural brown hair, as well as highlighted and color-treated styles. For best results, the brand recommends completing the treatment with the John Frieda Visibly Brighter Shampoo and Conditioner.

The affordable John Frieda Brilliant Brunette Visibly Brighter In-Shower Lightening Treatment, which retails for $10, was recently named a NewBeauty Award Winner.