Category
Business
Assisted Conversion
Trend cluster
Category
Imitation
Theatre
Brands provide enhancements to at-home streaming services.
4.5
Trend score
Trend
What is the Imitation Theatre trend?
Imitation Theatre: With the rise of at-home streaming having a negative impact on the movie theatre industry, brands are taking advantage of opportunities that replicate the movie theatre experience at home, or at least enhance at-home streaming habits. This shift comes as brands understand that they are now required to react to consumers' behavioral habits, rather than simply making attempts to establish or influence those habits.
Trend themes
Themes within the Imitation Theatre trend
Three behaviours holding the trend together01
At-home Experience Enhancement
Brands are exploring opportunities to replicate or enhance the movie theatre experience at home.
02
Connected Devices
Products that enable consumers to use devices more conveniently while at home are gaining in popularity.
03
Virtual Reality
Entertainment services providers are using VR technology to immerse viewers in their favourite content.
Industry implications
What the Imitation Theatre trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Growth opportunities exist for companies that produce devices which enhance or offer more convenience to at-home entertainment experiences.
For
Food and Beverage
The shift to at-home streaming has led to increased demand for enhanced and shareable snacking options.
For
Entertainment
The integration of VR technology into streaming services offers disruptive innovation opportunities for companies looking to provide a more immersive entertainment experience.
Workshop question
How can your brand better respond to changing consumer lifestyles?
Trend signals
Trend signals for Imitation Theatre
Trend score 4.5 out of 10, from popularity 65%, activity 62%, freshness 8%.
Popularity65%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Imitation Theatre trend
4 featured examples from Aug 28, 2017 to Jun 26, 2018CategoryTech
Bed-Friendly Device Holders
The 'MYSA' Stand Sits Securely on Your Bed Pillows
The MYSA stand offers new opportunities for innovation in the smartphone and tablet accessories industry.
CategoryLifestyle
Streaming-Friendly Popcorn Snacks
These Epic Popcorn Tubs Have Been Developed for Binge Watchers
The food and beverage industry has the opportunity to create new snacking options that cater to the streaming trend.
CategoryTech
VR TV Streaming Services
The Oculus TV VR Service Immerses Viewers in Their Favorite Content
Streaming service providers like Netflix, Showtime, and Hulu can leverage virtual reality technology to offer a unique and immersive viewing experience to their subscribers.
CategoryLifestyle
Streaming Site Cannabis Strains
The Netflix Collection Offers 10 Strains of Medical Cannabis
Streaming services with the potential for integrated cross-promotion products.
