Entertaining Virtual Reality Trilogies

Blade Runner 2049: Memory Lab is a Free VR Experience

This free VR experience transports you to the world of Blade Runner 2049. Oculus Rift in partnership with Warner Bros are creating three different virtual reality experiences in conjunction with the Ryan Gosling-starring sci fi film released earlier this year. The first of the the three (Replicant Pursuit) launched last July. Created by Magnopus, Blade Runner 2049: Memory Lab is the second part: a single-player adventure and 25 minute free VR experience.

Somewhere between a game and a movie, Memory Lab indicates how advancing technology changes how stories are told in virtual reality and demonstrates how VR can be used for entertainment purposes.

The Oculus demo was filmed using the Microsoft Holographic capture rig and uses Oculus Touch controllers for Rift.

Advancing Technology in Virtual Reality
The use of advancing technology in virtual reality is changing how stories are told and providing new opportunities for entertainment purposes.
Virtual Reality Experiences
Virtual reality experiences are becoming more immersive and interactive, blurring the line between games and movies.
Partnerships in VR Entertainment
Collaborations between companies and film studios are creating innovative VR experiences that enhance the movie-watching experience.

Where This Applies

Film and Entertainment
The film and entertainment industry can explore the use of virtual reality to enhance the cinematic experience and create additional immersive content for viewers.
Technology and Gaming
The technology and gaming industry can leverage advancing VR technology to create more interactive and engaging virtual reality experiences, combining elements of gaming and movie storytelling.
Virtual Reality Hardware and Software
The virtual reality hardware and software industry can develop cutting-edge technologies and platforms to support the creation and distribution of immersive VR experiences in collaboration with film studios.
SCORE
3.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 49%
Freshness 8%