Snacking is showing little sign of slowing down as consumers seek out ways to satisfy their cravings and stay full between meals, which is seeing new products like the Cheez-It Duoz crackers be introduced.
The crackers come in two flavor options including 'Caramel Popcorn & Cheddar' and 'Cheddar Jack & Sharp Cheddar Pretzel,' which are both positioned as a premium way to satisfy cravings rather than reach for a bag of chips. The 'Caramel Popcorn & Cheddar' speaks to the popularity of Chicago mix popcorn with a sweet and salty flavor profile, which the 'Cheddar Jack & Sharp Cheddar Pretzel' balances two distinct cheesy flavors.
The Cheez-It Duoz crackers are available now at retailers nationwide.
Image Credit: Chew Boom
Why This Trend Is Growing
- Dual-flavor Snacks
- Opportunity for snack companies to create new products that combine two complementary flavors to entice consumers.
- Premium Snacking
- Opportunity for higher-priced snack options that position themselves as a premium way to satisfy cravings.
- Satisfying Cravings
- Opportunity to create snacks that specifically target consumers' cravings for sweet and salty flavor profiles or distinct cheesy flavors.
Industries Being Reshaped
- Snack Food
- Snack companies can innovate by exploring new flavor combinations and premium product positioning.
- Grocery Retail
- Retailers can experiment with different flavor combinations to provide new and exciting options for consumers.
- Food Service
- Restaurants and other food service establishments can create menu items that incorporate dual flavor profiles to differentiate themselves from competitors.
