Category
Lifestyle
Assisted Choices
Trend cluster
Category
Savory
Gelatin
Gelatin is used as a base for savory meals and snacks.
3.7
Trend score
Trend
What is the Savory Gelatin trend?
Savory Gelatin: Gelatin-based snacks and dishes, once predominantly coming in sweet forms, are now being used in savory meals and snacks. This shift serves functional purposes while also using the familiar buzzwords – "gelatin" and "collagen" – as a way to establish these savory items as distinct from their more common counterparts.
Trend themes
Themes within the Savory Gelatin trend
Three behaviours holding the trend together01
Savory Gelatin
The shift towards gelatin-based snacks and dishes serves functional purposes while establishing savory items as distinct from their more common counterparts.
02
Real Food Meal Replacements
Meal-replacing powders with natural ingredients, offering different formulas to support various lifestyle needs.
03
Hyperreal Plant-Based Alternatives
Consumers now have the ability to indulge in highly realistic mock eggs and other meat alternatives that boast the same nutritional benefits and texture as real meat.
Industry implications
What the Savory Gelatin trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry can continue to innovate by exploring new ways to incorporate gelatin, collaboragenic ingredients, and plant-based options into savory snacks and meals.
For
Fitness & Health
Fitness and health industries can explore how to incorporate various collagen and protein-rich foods into snack and meal replacements, as well as how to create vegan and plant-based options with equivalent nutritional values.
For
Packaged Convenience Foods
Packaged convenience foods can focus on creating healthy, natural, and convenient options like collagen-enriched jerky bars, ready-to-drink veggie mashes, and meal-replacement powders.
Workshop question
Consider a new element your brand could adopt into its products/services?
Trend signals
Trend signals for Savory Gelatin
Trend score 3.7 out of 10, from popularity 59%, activity 43%, freshness 8%.
Popularity59%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Savory Gelatin trend
5 featured examples from May 9, 2018 to Mar 13, 2019CategoryLifestyle
Bottled Meal-Replacing Powders
Ample Foods' Meal Replacements Come in Vegan and Keto Formulas
Potential for disruptive innovation in the health and wellness industry by offering convenient meal replacement solutions.
CategoryLifestyle
All-Vegan Egg Breakfasts
Matcha Mylkbar Tops a Charcoal Waffle with Plant-Based Eggs and Bacon
The plant-based food industry can leverage the trend of plant-based eggs to create innovative and appealing vegan breakfast options.
CategoryLifestyle
Collagen-Enriched Veggie Blends
Medlie's Grab-and-Go 'Veggie Mash' Has Four Vegetable Servings
Opportunity for food and beverage companies to create collagen-enriched vegetable products and innovative packaging solutions.
CategoryLifestyle
Vegan Deviled Eggs
London's Mao Chow Serves an Innovative, Plant-Based Egg Dish
The food and beverage industry should explore the potential for more plant-based options, including egg and meat alternatives.
CategoryLifestyle
Collagen-Enriched Jerkies
The New Country Archer Jerky Co. Bars Come in Three Varieties
The health food and snacks industry can tap into the trend of protein-enriched snacks by creating a range of products that provide both nutrition and convenience.
