Gelatin is used as a base for savory meals and snacks
Implications - Gelatin-based snacks and dishes, once predominantly coming in sweet forms, are now being used in savory meals and snacks. This shift serves functional purposes while also using the familiar buzzwords – "gelatin" and "collagen" – as a way to establish these savory items as distinct from their more common counterparts.
Workshop Question - Consider a new element your brand could adopt into its products/services?
Trend Themes
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Savory Gelatin — The shift towards gelatin-based snacks and dishes serves functional purposes while establishing savory items as distinct from their more common counterparts.
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Real Food Meal Replacements — Meal-replacing powders with natural ingredients, offering different formulas to support various lifestyle needs.
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Hyperreal Plant-based Alternatives — Consumers now have the ability to indulge in highly realistic mock eggs and other meat alternatives that boast the same nutritional benefits and texture as real meat.
Industry Implications
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Food & Beverage — The food and beverage industry can continue to innovate by exploring new ways to incorporate gelatin, collaboragenic ingredients, and plant-based options into savory snacks and meals.
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Fitness & Health — Fitness and health industries can explore how to incorporate various collagen and protein-rich foods into snack and meal replacements, as well as how to create vegan and plant-based options with equivalent nutritional values.
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Packaged Convenience Foods — Packaged convenience foods can focus on creating healthy, natural, and convenient options like collagen-enriched jerky bars, ready-to-drink veggie mashes, and meal-replacement powders.
