Medlie (formerly ZÜPA NOMA) debuted a few new products at Natural Products Expo West, including a line of organic Veggie Mash products that are enriched with collagen peptides. The Avocado Greens and Tomato Tahini vegetable blends feature a base of mashed cauliflower that's combined with other colorful, beneficial vegetable ingredients. These Veggie Mash products are conveniently packaged in on-the-go cups for effortless enjoyment.
These convenient cups contain four servings of whole, organic vegetables, making it easy to get enough vegetables in a day.
As the brand—which is known for its ready-to-drink vegetable soups—noticed its customers on social media adding collagen packets to its bottled soups and shaking them, it was inspired to create a convenient way to offer the same benefits.