Medlie (formerly ZÜPA NOMA) debuted a few new products at Natural Products Expo West, including a line of organic Veggie Mash products that are enriched with collagen peptides. The Avocado Greens and Tomato Tahini vegetable blends feature a base of mashed cauliflower that's combined with other colorful, beneficial vegetable ingredients. These Veggie Mash products are conveniently packaged in on-the-go cups for effortless enjoyment.
These convenient cups contain four servings of whole, organic vegetables, making it easy to get enough vegetables in a day.
As the brand—which is known for its ready-to-drink vegetable soups—noticed its customers on social media adding collagen packets to its bottled soups and shaking them, it was inspired to create a convenient way to offer the same benefits.
Key Themes Behind This Trend
- Collagen-enriched Veggie Blends
- Opportunity for food and beverage companies to incorporate collagen peptides into vegetable products for added health benefits.
- Convenient Packaged Vegetable Blends
- Opportunity for packaging companies to create on-the-go cups for vegetable blends, providing consumers with an easy way to enjoy multiple servings of vegetables.
- Social Media-inspired Product Innovation
- Opportunity for brands to leverage customer feedback on social media to create innovative products that meet consumer preferences.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage companies to create collagen-enriched vegetable products and innovative packaging solutions.
- Packaging
- Opportunity for packaging companies to design convenient on-the-go cups for vegetable mash products.
- Consumer Goods
- Opportunity for brands to utilize social media feedback to develop new products that cater to consumer preferences.
