This summer, Purely Elizabeth will be introducing its Collagen Protein Oats as a nourishing new way for those who love hot cereal to start the day. The single-serve oatmeal cups will be launched in both Blueberry Walnut and Vanilla Pecan varieties, which are made with collagen and paired with a nut butter squeeze pack for added protein.
The on-the-go breakfast offers an elevated take on conventional oatmeal cups, as health-conscious consumers are looking for convenient ways to add more protein to their diet. At the same time, a growing number of collagen snacks are emerging in the form of beverages and snack bars to support the health of the nails, hair, joints, skin and gut, and this new product sets itself apart as a nourishing breakfast option to begin the day with.
Key Themes Behind This Trend
- Collagen-enriched Products
- With the growing demand for functional foods, there is an opportunity for food and beverage companies to create collagen-enriched products that promote health benefits.
- Convenient Breakfast Options
- Due to increasingly busy lifestyles and a desire for healthier food options, there is a disruptive innovation opportunity for food companies to introduce more convenient breakfast options that are also nutrient-dense.
- Elevated Single-serve Snacks
- There is a trend towards higher-quality, single-serve snacks that offer functional benefits for on-the-go consumers, providing a disruptive innovation opportunity for companies to create products with added protein or collagen.
Where This Applies
- Food and Beverage
- As collagen-enriched products become more popular, there will be a shift towards more functional and nutritious offerings in the food and beverage industry.
- Health and Wellness
- The demand for collagen and other functional food ingredients highlights an opportunity for the health and wellness industry to create new products that promote beauty, health and wellness benefits.
- Convenience
- As consumers’ busy lifestyles continue to require more on-the-go options, there is potential for the convenience industry to introduce innovative breakfast products that cater to the growing demand for nutrient-rich, easy-to-eat options.
