The PrOATagonist is the debut product from Kreatures of Habit and it's an individually packaged, plant-based and gluten-free oatmeal that offers "an optimized approach to everyone’s favorite instant oatmeal." Although there are many people who already consider oatmeal to be a staple part of their morning, the brand elevates its instant and overnight gluten-free product to "life-changing oatmeal," since it's packed with 30 grams of plant-based protein, vitamin D3 and omega fatty acids.
The formula boasts ingredients like pea protein, roasted and salted pumpkin seeds, maple sugar, brown flax seeds, chia seed powder, Himalayan pink salt, stevia and probiotics, and since these additions are all ready to go, the meal is ready to enjoy in three minutes. Quick and easy breakfasts with The PrOATagonist can be had with flavors like vanilla, blueberry banana and chocolate.
What Makes This Trend Stand Out
- Plant-based Protein-infused Foods
- Food Companies can innovate by adding plant-based protein ingredients to their products
- Convenient Healthy Breakfast Foods
- The food industry can create more convenient and healthy breakfast food options to cater to busy consumers
- Personalized Instant Meal Products
- Brands can create more personalized instant meal products with added health benefits targeting specific consumers
Sectors Adopting This
- Food and Beverage Industry
- The food industry can capitalize on the trend of plant-based and convenient health foods.
- Wellness Industry
- The wellness industry can incorporate more personalized and protein-infused products to cater to the health-conscious consumers.
- Meal Kit Delivery Services
- Meal kit delivery services can include more plant-based options and instant meals for consumers who need easy and healthy meal prep solutions.
