Candy products are adapted with fiber to enhance their perceived health
Implications - Brands that offer candy are opting to include fiber in their products, either enhancing the health, or the perception of health, for such items as a result. These products allow for the guilt-free indulgence that those who are committed to their nutrition and fitness plans are able to enjoy.
Workshop Question - How can your brand motivate a new consumer demographic to purchase its products/services?
Trend Themes
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Fiber-enriched Candies — Including fiber in candy products increases the perceived health value and makes them a better option for health-conscious consumers.
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Low-sugar Candies — Reducing the sugar content in candy products enables brands to cater to consumers who are looking to curb their sugar intake.
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Plant-based Protein Snacks — Creating snacks that are vegan and low in sugar, such as protein-packed plant-based cookies, helps brands cater to consumers looking for healthier on-the-go snack options.
Industry Implications
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Confectionery — Brands in the confectionery industry can incorporate fiber and reduce sugar content in their products to cater to health-conscious consumers.
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Health and Wellness — The health and wellness industry can promote the benefits of fiber-enriched and low-sugar candies to consumers looking for healthier indulgences.
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Vegan and Plant-based — The vegan and plant-based food industry can create more snacks, such as the NuGo Perfect Cookie, that are vegan, low in sugar, and high in plant protein to cater to consumers who follow a plant-based diet.
