Smashmallow is best known for making a range of marshmallow-based snacks—like naturally gluten-free rice treats and snackable marshmallows—and it is venturing into a new category with the creation of its new low-sugar gummies. These confections set themselves apart from comparable products in a number of ways, including the fact that the treats are shaped like small hot air balloons that tie in with Smashmallow's packaging. Additionally, the low-sugar sweets contain just three grams of sugar per each 15-gummy serving, and are made with a mix of organic cane sugar and the naturally occurring sugar in prebiotic tapioca fiber, rather than sugar alcohols or stevia.
Smashgummy is being launched in two varieties, a sour flavor and a fruity option, which are expected to be seen on retail shelves as of 2020.
What's Driving This Trend
- Low-sugar Gummies
- The trend of low-sugar gummies presents an opportunity for companies to cater to health-conscious consumers who still want to indulge in sweet treats.
- Organic and Natural Ingredients
- The trend of using organic cane sugar and natural ingredients in gummies provides a disruptive innovation opportunity to tap into the growing demand for clean label and healthier snacks.
- Creative Packaging
- The trend of using innovative packaging, such as shapes that tie into the brand's identity, offers a disruptive innovation opportunity to capture consumer attention and stand out on retail shelves.
Who This Affects Most
- Confectionery
- The confectionery industry has the opportunity to incorporate low-sugar gummies into their product portfolios, appealing to health-conscious consumers without sacrificing taste.
- Snack Food
- The snack food industry can explore the use of organic and natural ingredients in gummy products, meeting the demand for healthier snacks.
- Packaging
- The packaging industry can capitalize on the trend of creative packaging by offering innovative designs and shapes for gummy products, helping brands differentiate themselves in the market.
