The new Reduce Sugar Maynards Bassetts Wine Gums have been announced by the brand as a product for consumers who are looking to curb their intake of sugar. Made with natural colors, the candies contain 30% less sugar than the original Wine Gums sweets and will be stocked next to the core lineup to offer consumers a potential alternative. The product aims to satisfy growing consumer demand for reduced sugar sweets as they seek to curb their intake.
The Reduce Sugar Maynards Bassetts Wine Gums was further explained by Brand Manager for Joyful Candy at Mondelēz International Anna Ulrich who said, "Wine Gums are such a popular sweet with consumers already, so our new less-sugar launch is set to shake up sales for retailers even further. We know shoppers are going to love the new variant – in fact our consumer testing showed an impressive 84% purchase intent.”