To celebrate the official start of the Halloween season, Cold Stone Creamery's famous Cake Batter Ice Cream has gone dark to become Boo Batter Ice Cream. Even better, the new ice cream is featured in the candy-studded Treat Or Treat Creation.
As Kahala Brands' Vice President of Marketing Sara Schmillen explains, the new Boo Batter Ice Cream "is a spook-tacular way to get into the Halloween spirit" and "indulge in the nostalgia of your Halloween childhood memories." To create the new Treat Or Treat Creation, Cold Stone Creamery combines Boo Batter Ice Cream with M&Ms, chunks of Oreo cookies, and bits of Kit Kat bars. For dramatic flair, the ice cream and candy mix-ins are all folded together by hand right on a frozen granite slab right in front of you.
Image Credit: Cold Stone Creamery.