The KitKat Chocolatory Sublime Volcanic chocolate bars have been unveiled by the brand for the Australian market to offer consumers a limited-edition indulgence that is achieved using rare ingredients. The chocolate is made with cocoa sourced from three volcanic islands in Papua New Guinea, Vanuatu and the Philippines, which enables each one maintain a distinct flavor profile. This includes a fresh, fruity flavor for Papua New Guinea option, while the Philippines and Vanuatu varieties are characterized by their spicy and aromatic, and earthy and bitter flavors, respectively.
Head of Marketing Confectionery at Nestlé Joyce Tan spoke on the new products saying, "We are proud to be continuously moving the dial in terms of chocolate innovation. In the past twelve months alone, we’ve seen a nine per cent growth in dark chocolate across the category, so we know the launch of KitKat Chocolatory Sublime Volcanic will entice and excite chocolate lovers nationwide."