A distinct focus is evident in the prepackaged goods market on reducing sugar to satisfy growing consumer concerns, which is evident with the newly announced Rowntrees Fruit Pastilles. Featuring no artificial sweeteners and having 30% less sugar, the candies are purported to offer enhanced levels of fiber to fill the absence left by the sugar reduction and also container no artificial ingredients.
Many consumers are looking for compromise food products that have the same great tastes they're familiar with but that are lower in the ingredients they are looking to avoid.
The Rowntrees Fruit Pastilles come as a welcome announcement from the Nestle-owned brand as the conglomerate pledges to reduce 10% of the sugar in its confectionery products by 2018.
Reduced Sugar Fruit Candies
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