Ideas
Explore the world's #1 largest database of ideas and innovations, with 466,793 inspiring examples.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,455 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,263 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 315,455 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,211 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 466,793 cutting edge ideas.

Colorful Unicorn Baking Chips

Nestlé Toll House Now Offers Multi-Colored Unicorn Morsels

— August 16, 2019 — Lifestyle
Your favorite baked goods are about to get a little bit more colorful thanks to Nestlé Toll House's new Unicorn Morsels.

Nestlé Toll House's 'Morsels' are essentially little nuggets of sugar that are meant to be added to baked goods like brownies, cookies, and even pancakes. Unicorn Morsels are a sweet new take on the product and consist of pink and blue swirls of vanilla. The colorful Morsels are available nationwide for a limited time and are designed to help you add "some color and fun" to your favorite recipes.

To show consumers just how to use the new Unicorn Morsels, Nestlé Toll House teamed up with Milk Bar chef and founder Christina Tosi. As a result, Tosi created a recipe for Unicorn Birthday Fudge that uses the tasty new Morsels.


Image Credit: Nestlé.
Trend Themes
1. Colorful Baking Ingredients - The trend towards colorful and playful ingredients for baked goods presents opportunities for companies to incorporate unique and visually striking ingredients into their products.
2. Limited Time Offer Products - Creating products that are only available for a limited time can generate excitement and urgency among consumers, leading to increased sales and brand awareness.
3. Collaborations with Influencers - Partnering with popular chefs and food influencers to create unique recipes can help to boost brand recognition and showcase the versatility of products.
Industry Implications
1. Baking Ingredients - Companies in the baking ingredients industry can explore incorporating more visually striking and creative ingredients into their product lines to capitalize on the growing trend toward playful and colorful baked goods.
2. Food Manufacturing - Food manufacturers can create and market limited-time products or special editions to increase excitement and demand among consumers, as well as to showcase their innovative capabilities.
3. Marketing and Advertising - Marketing firms can work with companies to leverage collaborations with popular influencers and chefs in order to boost brand recognition and generate buzz around new products and limited-time offers.
3.1
Score
Popularity
Activity
Freshness