Whoa Dough cookie dough bars are made with real ingredients with recipes that are kid-friendly and free from some major allergens. Available in five flavors, the cookie dough snack bars are free from gluten, dairy, soy, eggs and any artificial ingredients. The plant-based bars contain less than 10 grams of sugar yet are offered in satisfyingly sweet varieties like Sugar Cookie Dough, Sprinkle Sugar Cookie Dough and Peanut Butter Cookie Dough.
The classic Chocolate Chip Cookie Dough bar introduces "chocolate chip cookie dough with a twist," with almonds and almond butter as the first ingredients, followed by extra dark chocolate chips and other simple ingredients like honey, organic maple syrup, arrowroot powder, coconut oil and others. These nourishing bars boast a six-month shelf life and are conveniently sold in boxes, which makes them perfect for regularly packing them into school lunches.
What's Driving This Trend
- Free-from Snacks
- Disruptive innovation opportunity: Develop new snack products that are free from common allergens and artificial ingredients to cater to an increasing demand for healthier options.
- Plant-based Bars
- Disruptive innovation opportunity: Create plant-based bars with reduced sugar content that still offer indulgent flavors and act as a convenient, on-the-go snack alternative.
- Kid-friendly Treats
- Disruptive innovation opportunity: Invent new snack bars that are specifically designed to appeal to children's tastes and nutritional needs while meeting dietary restrictions.
Who This Affects Most
- Food & Beverage
- Disruptive innovation opportunity: Rethink traditional snack options by developing innovative free-from food products that cater to various dietary preferences and allergen restrictions.
- Health & Wellness
- Disruptive innovation opportunity: Explore the growing market for health-conscious snacks by introducing plant-based bars that prioritize natural, nourishing ingredients and address health concerns.
- School Lunch Packaging
- Disruptive innovation opportunity: Design convenient and eco-friendly packaging solutions specifically tailored for packing nutritious snack bars in school lunches and on-the-go consumption.
