Feminine Brew

Beer brands attempt to appeal directly to female consumers with their branding

Implications - While the beer industry, both for production and consumption, is male-dominated, several brands are aiming to attract female consumers to be more inclusive. These brands are aiming to change the perception of beer from a male-oriented beverage to beer being a drink for everyone to enjoy. This demonstrates how brands are updating their messaging to highlight their adaption to changing consumer expectations.
SCORE 6.6
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41,403 Total Clicks
Aug 16 - Jul 18
This Month and Average
MarketingLifestyleDrinking
Featured Examples
Feminist Beer Branding - This Labeling Was Designed to Oppose the Sexualization of Women in Media
SCORE 6.3
Warm 2,198 Clicks Pub: Aug 11, 16
Feminist Beer Branding
This Labeling Was Designed to Oppose the Sexualization of Women in Media
This feminist beer branding features prominent women—some of whom are universally appreciated and others who are more controversial. Created by Huyen T. Do as part of a student project in... [More]
Celebrity Songstress-Inspired Beers - Bïeryoncé is Offered Through Brooklyn's Female-Owned Brewery
SCORE 6.3
This Year and Warm 466 Clicks Pub: Dec 11, 17
Celebrity Songstress-Inspired Beers
Bïeryoncé is Offered Through Brooklyn's Female-Owned Brewery
A female-owned brewery in Brooklyn has introduced a Beyonce-inspired beer to its craft offerings, humorously named ‘Bïeryoncé.’ The singer-inspired beverage is a German pilsner that... [More]
Gender Equality Beer Branding - BrewDog's Beer for Girls Was Made to Highlight Women's Rights
SCORE 5.8
This Year and Warm 398 Clicks Pub: Mar 8, 18
Gender Equality Beer Branding
BrewDog's Beer for Girls Was Made to Highlight Women's Rights
Craft brewing company BrewDog created a new beer named the ‘Beer For Girls’ in support of International Women’s Day. The company made the Pink IPA to shine a light on gender... [More]
Menopausal Craft Beers - Portsmouth Brewery's 'Libeeration' Was Made for Menopausal Women
SCORE 4.9
This Year and Average 390 Clicks Pub: Oct 9, 17
Menopausal Craft Beers
Portsmouth Brewery's 'Libeeration' Was Made for Menopausal Women
Sometimes a cold beer can help when experiencing bodily discomfort, which is why Portsmouth Brewery created a beer that’s specifically designed to relieve the symptoms in menopausal women.... [More]
Female-Focused Pale Ales - The Pink Boots Pale Ale Aims to Encourage Female Craft Beer Brewers
SCORE 5.7
This Year and Warm 91 Clicks Pub: Apr 3, 18
Female-Focused Pale Ales
The Pink Boots Pale Ale Aims to Encourage Female Craft Beer Brewers
Pink Boots Pale Ale is a limited-edition craft beer that is designed to inspire and encourage more women to get involved in the largely male-dominated craft beer industry. Introduced by Seattle-... [More]
Inclusive Beer Retailers - Ales By Mail is Now Fully Committed to Banning Sexist Labeling
SCORE 4.4
This Year and Average 102 Clicks Pub: Mar 21, 18
Inclusive Beer Retailers
Ales By Mail is Now Fully Committed to Banning Sexist Labeling
Following a disappointing debate at the the Society of Independent Brewers Association’s (SIBA) annual trade show, UK-based Ales By Mail has issued a mission statement vowing to never sell beers... [More]
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