In response to the craft beer explosion, Big Beer companies like Anheuser-Busch InBev (ABI) have been working to eliminate competition by buying up many of the more successful independent craft breweries, and the 'Take Craft Back' campaign is a response from the little guys. The satirical campaign is crowdfunding to try to purchase ABI, with a stated goal of reaching the $213 billion at which the massive beer corporation is valuated.
To be sure, even the Take Craft Back campaign is well aware of the absurdity of trying to raise that much money through crowdfunding, with lines like "It only seems impossible if you really think about it" peppered throughout its site. Rather than earnestly looking to raise such a titanic fund, donations are instead going toward The Brewers Association of America, a trade group representing craft brewers from across the US.
Satirical Craft Beer Campaigns
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