Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Take Craft Back' is Crowdfunding to Purchase Anheuser-Busch InBev

 - Dec 4, 2017
References: takecraftback & beervanablog
In response to the craft beer explosion, Big Beer companies like Anheuser-Busch InBev (ABI) have been working to eliminate competition by buying up many of the more successful independent craft breweries, and the 'Take Craft Back' campaign is a response from the little guys. The satirical campaign is crowdfunding to try to purchase ABI, with a stated goal of reaching the $213 billion at which the massive beer corporation is valuated.

To be sure, even the Take Craft Back campaign is well aware of the absurdity of trying to raise that much money through crowdfunding, with lines like "It only seems impossible if you really think about it" peppered throughout its site. Rather than earnestly looking to raise such a titanic fund, donations are instead going toward The Brewers Association of America, a trade group representing craft brewers from across the US.