In response to the craft beer explosion, Big Beer companies like Anheuser-Busch InBev (ABI) have been working to eliminate competition by buying up many of the more successful independent craft breweries, and the 'Take Craft Back' campaign is a response from the little guys. The satirical campaign is crowdfunding to try to purchase ABI, with a stated goal of reaching the $213 billion at which the massive beer corporation is valuated.
To be sure, even the Take Craft Back campaign is well aware of the absurdity of trying to raise that much money through crowdfunding, with lines like "It only seems impossible if you really think about it" peppered throughout its site. Rather than earnestly looking to raise such a titanic fund, donations are instead going toward The Brewers Association of America, a trade group representing craft brewers from across the US.
Key Themes Behind This Trend
- Craft Beer Explosion
- Disruptive innovation opportunity: Develop unique craft beer flavors and branding strategies to capture a share of the growing craft beer market.
- Big Beer Acquisition
- Disruptive innovation opportunity: Create alternative crowdfunding campaigns to challenge big beer companies' acquisitions and maintain the independence of craft breweries.
- Satirical Crowdfunding
- Disruptive innovation opportunity: Explore creative and satirical crowdfunding approaches to raise awareness and support for causes or industries facing dominant corporations.
Where This Applies
- Craft Beer
- Disruptive innovation opportunity: Foster collaboration and alliance-building among craft breweries to counter the consolidation attempts by big beer corporations.
- Crowdfunding
- Disruptive innovation opportunity: Develop crowdfunding platforms specifically tailored for unique industries or causes, providing alternative methods for raising funds.
- Trade Associations
- Disruptive innovation opportunity: Establish trade associations as a powerful voice for independent businesses, enabling them to combat the dominance of large corporations.
