As part of its Genesee Brew House Pilot Batch series, Genesee Brew House launched an Orange Honey Cream Ale for the arrival of spring. Brewmaster Dean Jones began stitching together a seed of an idea for the Orange Honey Cream Ale by starting with three simple, raw ingredients: honey, orange peels and spices. As a result, experimentation with these components led to the creation of a beer that is altogether crisp, clean and citrusy.
Earlier this year, the limited-edition Orange Honey Cream Ale was introduced to the world at the Tap It Forward Festival, where it was quickly named the festival favorite.
Across the beverage and alcohol industries, consumers are looking for drinks that are enhanced with the taste of honey, especially as an alternative to sugar and other unnatural sweeteners.
What Makes This Trend Stand Out
- Honey-infused Beverages
- Beverage companies can capitalize on the growing consumer demand for drinks enhanced with honey, offering a healthier alternative to sugar and artificial sweeteners.
- Craft Brewery Experiments
- Craft breweries have an opportunity to innovate by combining unique ingredients like honey, fruit peels, and spices to create new and flavorful beer offerings.
- Seasonal Flavor Releases
- Breweries can attract consumers by regularly introducing limited-edition beers with seasonal flavors, like the Orange Honey Cream Ale, creating excitement and demand for their products.
Sectors Adopting This
- Beverage Industry
- Players in the beverage industry can explore and develop new honey-infused drink options to cater to the increasing consumer demand for natural alternatives to sugar.
- Craft Beer Industry
- Craft breweries can take inspiration from Genesee Brew House's Orange Honey Cream Ale and experiment with unique ingredients, leading to disruptive innovations in the craft beer market.
- Seasonal Beer Market
- The seasonal beer market can leverage the success of limited-edition flavor releases, like the Orange Honey Cream Ale, to attract and engage consumers throughout the year.
