Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Hands-On
Storytelling
The traditional children's storybook becomes interactive.
5.2
Trend score
Trend
What is the Hands-On Storytelling trend?
Hands-On Storytelling: Brands are harnessing tech and hands-on educational tools to create storybooks that are interactive in nature. These products enhance the already engaging concept of storytelling by making it more hands-on and informative, while giving brands ample room for flexibility in their creative process.
Trend themes
Themes within the Hands-On Storytelling trend
Three behaviours holding the trend together01
Interactive Storytelling
Brands are harnessing tech and hands-on educational tools to create storybooks that are interactive in nature.
02
STEM Education Integration
Developed to teach STEM education principles, the books work with an accompanying Talking Pen that will respond to over 300 audio spots in each of the books.
03
Monthly Subscription Services
A monthly interactive book club subscription service, 'Little Feminist' is an avid advocate for tolerance, diversity and inclusion with its hand-picked literature and immersive craft experiences for kids.
Industry implications
What the Hands-On Storytelling trend means for industry
Where the trend changes the playbookFor
EdTech
EdTech companies can explore new technologies to enhance the educational experience through interactive and hands-on storytelling and promoting STEM education integration.
For
Publishing
Publishers can consider creating interactive and technology-enhanced book versions to engage children more with the books.
For
Consumer goods
Subscription-based companies can consider introducing educational book club subscriptions for kids to enhance their knowledge and keep them engaged.
Workshop question
How could your brand better engage its consumer with the products/services it offers?
Trend signals
Trend signals for Hands-On Storytelling
Trend score 5.2 out of 10, from popularity 81%, activity 66%, freshness 8%.
Popularity81%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hands-On Storytelling trend
4 featured examples from Jan 25 to Jun 26, 2018CategoryLife-Stages
Interactive Book Club Subscriptions
'Little Feminist' Provides Kids with Hands-On Activities
Opportunity for publishers to create books that feature diverse characters and themes that encourage inclusivity.
CategoryLife-Stages
Interactive STEM Education Storybooks
The Discover Wonders Talking Books are Fun to Use
Publishers can leverage technology to create books that offer a highly interactive and engaging learning experience for children and parents.
CategoryTech
Holographic Storytelling Devices
Leapfrog's Leapstart 3D Hopes to Encourage Children to Read
The EdTech industry can leverage holographic storytelling devices to revolutionize interactive learning experiences for students.
CategoryLife-Stages
Electronic Storytelling Books
Pauline Ng's 'When Thea LED the Way' is a Fun Circuit Teaching Book
Opportunity for publishers to create a new genre of educational books that combine storytelling with electronics to make learning more interactive.
