The traditional children's storybook becomes interactive
Implications - Brands are harnessing tech and hands-on educational tools to create storybooks that are interactive in nature. These products enhance the already engaging concept of storytelling by making it more hands-on and informative, while giving brands ample room for flexibility in their creative process.
Workshop Question - How could your brand better engage its consumer with the products/services it offers?
Trend Themes
1. Interactive Storytelling - Brands are harnessing tech and hands-on educational tools to create storybooks that are interactive in nature.
2. STEM Education Integration - Developed to teach STEM education principles, the books work with an accompanying Talking Pen that will respond to over 300 audio spots in each of the books.
3. Monthly Subscription Services - A monthly interactive book club subscription service, 'Little Feminist' is an avid advocate for tolerance, diversity and inclusion with its hand-picked literature and immersive craft experiences for kids.
Industry Implications
1. Edtech - EdTech companies can explore new technologies to enhance the educational experience through interactive and hands-on storytelling and promoting STEM education integration.
2. Publishing - Publishers can consider creating interactive and technology-enhanced book versions to engage children more with the books.
3. Consumer Goods - Subscription-based companies can consider introducing educational book club subscriptions for kids to enhance their knowledge and keep them engaged.
4 Featured, 31 Examples:
74,445 Total Clicks
Date Range:
Jan 18 — Jun 18
Trending:
Warm
Consumer Insight Topics:
