The traditional children's storybook becomes interactive
Implications - Brands are harnessing tech and hands-on educational tools to create storybooks that are interactive in nature. These products enhance the already engaging concept of storytelling by making it more hands-on and informative, while giving brands ample room for flexibility in their creative process.
Workshop Question - How could your brand better engage its consumer with the products/services it offers?
Trend Themes
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Interactive Storytelling — Brands are harnessing tech and hands-on educational tools to create storybooks that are interactive in nature.
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STEM Education Integration — Developed to teach STEM education principles, the books work with an accompanying Talking Pen that will respond to over 300 audio spots in each of the books.
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Monthly Subscription Services — A monthly interactive book club subscription service, 'Little Feminist' is an avid advocate for tolerance, diversity and inclusion with its hand-picked literature and immersive craft experiences for kids.
Industry Implications
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Edtech — EdTech companies can explore new technologies to enhance the educational experience through interactive and hands-on storytelling and promoting STEM education integration.
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Publishing — Publishers can consider creating interactive and technology-enhanced book versions to engage children more with the books.
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Consumer Goods — Subscription-based companies can consider introducing educational book club subscriptions for kids to enhance their knowledge and keep them engaged.
4 Featured, 31 Examples:
78,138 Total Clicks
Date Range:
Jan 18 — Jun 18
Trending:
Warm
Consumer Insight Topics:
