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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,706 more

Breathable Comfort

“Breathability” in clothing design is increasingly prioritized

Implications - With athleisure increasingly popular as consumers’ day-to-day wear, brands are prioritizing comfort in the form of “breathability.” These breathable clothing designs, or the perception of breathability, gives brands a clear marketing angle while offering consumers the functionality and comfort they require.
Workshop Question - How can your brand better angle the benefits of one of its products/services?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
93,644 Total Clicks
Date Range:
Jun 18 — Jul 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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