Breathable Comfort

“Breathability” in clothing design is increasingly prioritized

Implications - With athleisure increasingly popular as consumers’ day-to-day wear, brands are prioritizing comfort in the form of “breathability.” These breathable clothing designs, or the perception of breathability, gives brands a clear marketing angle while offering consumers the functionality and comfort they require.
SCORE 5.1
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55,025 Total Clicks
Jun 18 - Jul 18
This Quarter and Mild
Fashion
Featured Examples
Adventurous Nautical Footwear - Novus' Oceania Line Celebrates Travel, Exploration and Discovery
SCORE 6.1
This Quarter and Warm 413 Clicks Pub: Jun 18, 18
Adventurous Nautical Footwear
Novus' Oceania Line Celebrates Travel, Exploration and Discovery
Novus recently launched a collection of nautically inspired men’s footwear that takes cues from the Pacific and Caribbean waters. Through color and style, Novus created a vibrant range of... [More]
Breathable Outdoor Apparel - The North Face and BEAMS Joined for a Summer 2018 Collection
SCORE 5.9
This Quarter and Warm 261 Clicks Pub: Jun 28, 18
Breathable Outdoor Apparel
The North Face and BEAMS Joined for a Summer 2018 Collection
The North Face and BEAMS joined forces to drop a series of apparel for the Summer 2018 season. The outdoor label and Japanese brand have previously worked together before on a bold range and... [More]
Athlete-Designed All-Conditions Jackets - ANIFA & Michael Owen Produce a High-performance Collab
SCORE 5.9
This Quarter and Warm 169 Clicks Pub: Jun 28, 18
Athlete-Designed All-Conditions Jackets
ANIFA & Michael Owen Produce a High-performance Collab
ANIFA taps into famous English soccer legend Michael Owen for a highly functional all-conditions jacket. While the tailored outerwear piece boasts the label’s Tech Knit material, the... [More]
Breathable Handmade Apparel - The New Dashiel Brahmann Capsule Infuses Textures and Comfort For SS19
SCORE 3.7
This Quarter and Mild 71 Clicks Pub: Jun 15, 18
Breathable Handmade Apparel
The New Dashiel Brahmann Capsule Infuses Textures and Comfort For SS19
Brooklyn-based fashion label Dashiel Brahmann and Jo Park introduce a look at its latest pieces in preparation for the Spring/Summer 2019 season. There are a plethora of summer-ready pieces suitable... [More]
Breathable High-End Cotton Sheets - The 'Slumber' Luxury Bedding is Free of Harmful Chemicals
SCORE 3.8
This Quarter and Mild 72 Clicks Pub: Jun 30, 18
Breathable High-End Cotton Sheets
The 'Slumber' Luxury Bedding is Free of Harmful Chemicals
The ‘Slumber’ Luxury Bedding has been developed as a natural option for consumers to choose when looking for a high-end way to outfit their bed with the most comfortable sheets possible.... [More]
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