Novus recently launched a collection of nautically inspired men's footwear that takes cues from the Pacific and Caribbean waters. Through color and style, Novus created a vibrant range of products that champions travel, exploration and the spirit of discovery.
The shoes in the collection boast lightweight, breathable and casual forms that can easily be styled with outfits for either the day or night.
Novus' newly released collection also includes a waterproof Dry backpack, which shares the same color as the Shore slip-on shoe style in navy blue and orange. As a whole, the new products appeal to the active consumer who enjoys activities like kayaking, paddle boarding, boating or even just relaxing at the beach.
Why This Trend Is Growing
- Nautically Inspired Footwear
- Opportunity to disrupt the footwear industry by offering stylish and functional footwear with nautical themes.
- Travel and Exploration Lifestyle
- Opportunity to create products and experiences that cater to the adventurous consumer who enjoys outdoor activities and travel.
- Functional and Stylish Accessories
- Opportunity to innovate in the accessories industry by creating waterproof and color-coordinated products that complement footwear styles.
Industries Being Reshaped
- Footwear
- Disruptive innovation opportunities in the footwear industry by creating nautical-inspired shoe designs.
- Outdoor Recreation
- Opportunity to disrupt the outdoor recreation industry by offering products that cater to adventure-seeking consumers.
- Accessories
- Innovative possibilities in the accessories industry by introducing waterproof and color-coordinated products that complement footwear styles.
