Pre-Portioned

Brands offer their less healthy products in pre-portioned packages

Implications - With portion control being an increasingly important priority for health-conscious consumers, brands are offering pre-portioned food items for them to enjoy. These products allow for consumers who would otherwise stray from indulging in these relatively unhealthy items to enjoy them without guilt, widening the brands' reach as a result.

Workshop Question - How could your brand cater to consumers it did not previously target?
SCORE 4.2
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40,322 Total Clicks
Oct 16 - Jun 18
This Year and Mild
LifestyleFood
Featured Examples
Meat-Wrapped Cheese Snacks - Fiorucci Foods' Meat and Cheese Snacks are Packaged for Portability
SCORE 3.9
Mild 936 Clicks Pub: Nov 24, 16
Meat-Wrapped Cheese Snacks
Fiorucci Foods' Meat and Cheese Snacks are Packaged for Portability
Meat and cheese snacks are often paired with one another on elaborate charcuterie trays that are put together for events, but Fiorucci Foods is now aiming to make it easier for consumers to enjoy... [More]
Portion-Controlled Ice Creams - McDonald's UK Has Launched a Smaller-Sized Mini McFlurry
SCORE 4
This Year and Mild 203 Clicks Pub: Jun 26, 18
Portion-Controlled Ice Creams
McDonald's UK Has Launched a Smaller-Sized Mini McFlurry
In an effort to help consumers enjoy fast food without overindulging, McDonald’s UK has begun offering a new Mini McFlurry. While the new treat contains all the same components as a regular-... [More]
Single-Serve Low-Fat Desserts - The New Breyers Delights Minis Offer a Healthier Way to Indulge
SCORE 4.3
This Year and Average 318 Clicks Pub: Mar 29, 18
Single-Serve Low-Fat Desserts
The New Breyers Delights Minis Offer a Healthier Way to Indulge
With the growing popularity of low-fat, low-calorie ice creams, Breyers has debuted a new lineup of Breyers Delights Minis, which combine a better-for-you formula with portion-controlled cups to... [More]
Pie-Flavored Snack Bars - Betty Lou's Fruit Bars Boast Flavors That Remind of Fresh Pie Slices
SCORE 1.8
Untested 290 Clicks Pub: Oct 8, 16
Pie-Flavored Snack Bars
Betty Lou's Fruit Bars Boast Flavors That Remind of Fresh Pie Slices
There are plenty of fruit bar snacks that can be found in the aisles of grocery stores, but Betty Lou is a brand that sets itself apart with snack bars that that inspiration from slices of pies.... [More]
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