Brands offer their less healthy products in pre-portioned packages
Implications - With portion control being an increasingly important priority for health-conscious consumers, brands are offering pre-portioned food items for them to enjoy. These products allow for consumers who would otherwise stray from indulging in these relatively unhealthy items to enjoy them without guilt, widening the brands' reach as a result.
Workshop Question - How could your brand cater to consumers it did not previously target?
Trend Themes
-
Portion-controlled Packaging — Brands are offering pre-portioned food items to cater to health-conscious consumers who want smaller serving sizes.
-
Inspired Product Flavors — Food and beverage brands are creating products that use familiar flavors to market healthier snacks and desserts that cater to a wide audience.
-
Single-serve Products — Brands are offering single-serve packaging and portion-controlled cups with better-for-you formulas to promote guilt-free indulgences.
Industry Implications
-
Food and Beverage — Companies in the food and beverage industry are developing Portion-Controlled Packaging and Inspired Product Flavors to cater to health-conscious consumers.
-
Convenience — Portion-Controlled Packaging and Single-Serve Products are becoming popular in the convenience industry as people seek to have quick, on-the-go snacks.
-
Restaurants — Fast food restaurants are adapting to a trend of serving smaller-sized portions, like the Mini McFlurry, as consumers become more conscious about serving sizes.
