There are plenty of fruit bar snacks that can be found in the aisles of grocery stores, but Betty Lou is a brand that sets itself apart with snack bars that that inspiration from slices of pies.
The Fruit Bars come in simple fruit flavors like Apricot, Apple Cinnamon and Cherry, all of which are popular fruit pie flavors. In order to emphasize the similarities between these small-scale snack bars and a pie, the packaging for these Betty Lou products include vibrant images of pie slices on them.
Across the food and beverage industry, products like these that take inspiration from other familiar food items are becoming popular. In the case of these Fruit Bars, they permit consumers to indulge in a portion-controlled snack without having to feel the guilt that sometimes comes with eating dessert.