Blockchain tech is incorporated into community engagement platforms
Implications - Blockchain technologies are being used to enhance platforms designed for interactive community engagement, whether those are interest or empowerment-based. These platforms utilize an emerging technology to market themselves, while catering to consumers who are seeking a sense of community.
Workshop Question - How could your brand create a Blockchain-powered community space?
Trend Themes
1. Blockchain for Interactive Community Engagement - Community engagement platforms are incorporating blockchain technologies to cater to consumers who are seeking a sense of community.
2. Cryptocurrency-based Fan Loyalty Programs - Brands are launching blockchain-based loyalty programs that use cryptocurrencies to reward fans for their engagement.
3. Social Blockchain Campaigns - Brands are using blockchain technology and social media to create engaging campaigns that offer shared experiences.
Industry Implications
1. Sports Betting and Gaming - Blockchain technologies are being used to enhance sports betting and gaming platforms, giving users additional ways to interact with and win on these platforms.
2. Cultural Movements and Platforms - Blockchain technologies and loyalty programs are being used to create diverse cultural engagement platforms that allow a wider audience to experience and participate in different social and cultural spaces.
3. Technology and Social Media - Blockchain technologies and social media are becoming innovation hubs for interactive community engagement, gamified experiences and online campaigns.
