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Festive Regional Beers

Carlsberg Christmas Brew Will Exclusively Be Served in Northampton

— November 28, 2017 — Lifestyle
This holiday season, the festive Carlsberg Christmas Brew is being introduced as Carlsberg UK's first-ever seasonal beer. The beer is set to be available exclusively on draught in bars and pubs, and served in special limited-edition glassware pieces that feature details on the brewery's origins.

The Christmas Brew is locally crafted in Northampton, offering the taste of classic Christmas spices with notes of cinnamon and orange peel. On the creation of Carlsberg Christmas Brew, vice president marketing at Carlsberg UK Liam Newton notes that "We were inspired by our colleagues in Denmark, where the famous Tuborg Christmas beer."

In the spirit of the season, the purchase of Carlsberg Christmas Brew across various places in Northampton will support the local Northamptonshire Community Foundation charity.
Trend Themes
1. Seasonal Beers - Disruptive innovation opportunity: Develop unique and flavorful seasonal beer offerings to attract customers during festive periods.
2. Local Craft Brewing - Disruptive innovation opportunity: Promote locally crafted beers with distinct flavors, appealing to consumers who value supporting local businesses and experiencing unique tastes.
3. Limited-edition Glassware - Disruptive innovation opportunity: Collaborate with breweries to create special limited-edition glassware pieces that enhance the drinking experience and add a collectible aspect for consumers.
Industry Implications
1. Beer Industry - Disruptive innovation opportunity: Explore new flavors and brewing techniques to stay competitive in the beer market and cater to evolving customer preferences.
2. Local Community Support - Disruptive innovation opportunity: Establish partnerships with local charities to align brand initiatives with social causes and engage customers through purpose-driven marketing.
3. Hospitality Industry - Disruptive innovation opportunity: Collaborate with breweries to offer exclusive seasonal beers on draught, providing a unique selling proposition to bars and pubs and attracting customers seeking novel drinking experiences.
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