Butters come in dynamic, savory alternative forms
Implications - Brands are highlighting and ehnhancing the savory qualities of the butters they offer, making them more dynamic in the dishes they can be used in. These products serve brands looking to expand their offerings, while giving consumers the foodie consumption experiences they desire through a simple shift in perception.
Workshop Question - How could your brand highlight its products’ or services’ qualities in a new way?
Trend Themes
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Savory Nut Butters — Brands are enhancing the savory qualities of nut butters to offer more dynamic options in dishes.
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Globally-inspired Flavors — Nut butter brands are offering unusual flavors inspired by spice mixes from around the world.
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Infused Butters — Infusing butter with beef jus is an example of creating a unique flavor experience product to enhance meals.
Industry Implications
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Food and Beverage — Incorporating unique flavors or ingredients can help companies capture a larger share of the foodie market.
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Packaging — Brands can stand out on grocery store shelves by offering unique and/or aesthetically pleasing packaging (e.g. Betsy's Best's wholesome jars).
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Pop-up Events — Creating unique experiences such as a nut butter fondue bar can bring attention to a brand and drive sales.
