Category
Lifestyle
Assisted Choices
Trend cluster
Category
Alternative
Butter
Butters come in dynamic, savory alternative forms.
2.7
Trend score
Trend
What is the Alternative Butter trend?
Alternative Butter: Brands are highlighting and ehnhancing the savory qualities of the butters they offer, making them more dynamic in the dishes they can be used in. These products serve brands looking to expand their offerings, while giving consumers the foodie consumption experiences they desire through a simple shift in perception.
Trend themes
Themes within the Alternative Butter trend
Three behaviours holding the trend together01
Savory Nut Butters
Brands are enhancing the savory qualities of nut butters to offer more dynamic options in dishes.
02
Globally-Inspired Flavors
Nut butter brands are offering unusual flavors inspired by spice mixes from around the world.
03
Infused Butters
Infusing butter with beef jus is an example of creating a unique flavor experience product to enhance meals.
Industry implications
What the Alternative Butter trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Incorporating unique flavors or ingredients can help companies capture a larger share of the foodie market.
For
Packaging
Brands can stand out on grocery store shelves by offering unique and/or aesthetically pleasing packaging (e.g. Betsy's Best's wholesome jars).
For
Pop-Up Events
Creating unique experiences such as a nut butter fondue bar can bring attention to a brand and drive sales.
Workshop question
How could your brand highlight its products’ or services’ qualities in a new way?
Trend signals
Trend signals for Alternative Butter
Trend score 2.7 out of 10, from popularity 33%, activity 39%, freshness 8%.
Popularity33%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Alternative Butter trend
5 featured examples from Oct 19, 2016 to Jun 29, 2018CategoryLifestyle
Beef Jus-Infused Butters
The Maple & Ash Beefed-Up Butter Adds an Indulgent Touch to Meals
Disruptive innovation opportunity: Experimenting with new ingredients and techniques to create innovative food products.
CategoryLifestyle
Alternative Nut Butter Jars
These Dynamic Nut Butters are Both Nutritious and Flavorful
Opportunity to create and produce a diverse range of natural nut butters to cater to consumer preferences.
CategoryLifestyle
Nut Butter Fondue Bars
Whole Earth Reinvented the Fondue Bar with Sweet and Savory Nut Butter
The food and beverage industry can explore incorporating nut butter fondue bars as a new dining trend.
CategoryLifestyle
Savory Alternative Nut Spreads
The Betsy’s Best Nut and Seed Butters are Wholesomely Packaged
The food and beverage industry can explore innovative ways to create unique and healthy nut spreads to cater to the expanding consumer demand for flavorful and nutritious alternat…
CategoryLifestyle
Globally Inspired Nut Butters
These Nut Butter Spreads Boast Thai, Indian and African Flavors
The food and beverage industry can leverage the trend of globally inspired nut butter spreads to diversify their product offerings and appeal to adventurous eaters.
