In the midst of Pride Month, adidas delivers the Prouder Pack comprised of a series of reworked iterations of its iconic Samba silhouette. To do so, adidas and UK-based DJ Fat Tony taps members and supporters of the LGBTQ+ community to participate in the new designs. Notably, the new Samba shoes are created in support of the Albert Kennedy Trust. It is a voluntary organization based in the UK and dates back to 1989 -- it supports young LGBTQ+ members in dealing with homelessness and harsh living circumstances.
To honor the work of Albert Kennedy Trust, adidas recruits a series of names including the Chapman Brothers, Elton John, Rita Ora, Skunk Anansie, Blondey McCoy, Pharrell Williams, Marc Jacobs, Edward Enninful, and much more. The celebratory sneakers will be released on July 3rd at an eBay auction.