adidas Originals works in collaboration with Sydney-based artist Kris Andrew Small on the new Retropy E5 Pride sneaker model to celebrate Pride Month. The shoes are designed in a color palette that spotlights cream white and purple as the dominant hues before it is decorated with a bright hit of rainbow tones by the rubber outsole that lines the full-length BOOST midsole foundation.
Additional details can be seen at the hi-vis borrowed from the YEEZY SLIDE Glow Green hue by the leather heel tab. It is followed by hues of orange, green, blue, and red by the D-ring eyelets to create a stark tongue. It's rounded out by etches of love hearts, gender icons, and colorful logos.
Image Credit: adidas Originals
What Makes This Trend Stand Out
- Pride-themed Footwear
- There is an opportunity for footwear brands to release inclusive and colorful collections, particularly during Pride Month.
- Collaborative Design
- Artists and designers can work together to create unique and meaningful footwear collaborations.
- Customizable Sneakers
- Brands can offer customization options for consumers to personalize their footwear with pride and identity symbols.
Sectors Adopting This
- Footwear
- There is an opportunity for footwear companies to release inclusive and colorful collections, particularly during Pride Month.
- Fashion Design
- Designers can collaborate with artists and brands to create unique and meaningful fashion collections, such as diverse and inclusive Pride-themed designs.
- LGBTQ+ Marketing
- Brands can create marketing campaigns that celebrate diversity and inclusivity, particularly around Pride Month, to appeal to LGBTQ+ consumers.
