This SMS marketing platform is geared specifically towards local businesses.
Currently in beta, SaaS startup Smiley is an all-in-one system that helps by collecting feedback, drive repeat visits, increasing online review ratings and launch targeted SMS campaigns for local businesses. This will essentially transform customers into brand promoters as well. The new communications infrastructure venture can be used to get more customers through their one-on-one chat approach as well as their refer a friend program. Smiley's visitor management system incorporates visitor sign-in, legal document signing and document digitizing features.
SMS marketing platforms like this one not only speak to the ubiquitous nature of mobile devices, but also represent a direct way of engaging with consumers.