Reveal Mobile is a company that helps publishers and media companies "create accurate and precise mobile audience segments," and it recently announced the Social Direct platform – a platform that allows companies to better target their social media campaigns to specific audiences.
The Social Direct platform works by drawing data from Reveal Mobile's "nationwide database of 40 million location-sharing mobile consumers." Those consumers can then be targeted through their various social media accounts. The location history of these consumers reveals more in-depth info for what campaigns would most likely appeal to them, a fact which Reveal Mobile's clients can leverage to create highly targeted campaigns.
Social Direct provides an excellent way for companies to take advantage of the growing popularity of location-sharing online.
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