Boozy Beer Infusion

Beer brands collaborate with other companies to elevate food products

Implications - Traditionally used for direct consumption, beer is emerging as a popular flavor in a variety of food items. Brewers are taking inspiration from the rise of craft alcohol culture, similar to that which is observed in wine consumption, to create tasting experiences that merge beer with application in food. Catering to beer drinkers and experiential foodies, this novelty instills a sense of familiarity in its consumers; combining consumer identity and brand image.
SCORE 7.2
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25,486 Total Clicks
Feb 18 - Jul 18
This Quarter and Warm
LifestyleFoodDrinking
Featured Examples
Boozy Beer Gummy Bears - Corona Light Teamed Up with Sugarfina to Create Sweet Gummy Cervezas
SCORE 8.7
This Year and V. Hot 1,427 Clicks Pub: Apr 24, 18
Boozy Beer Gummy Bears
Corona Light Teamed Up with Sugarfina to Create Sweet Gummy Cervezas
If you’re looking for a hostess gift for upcoming summer pool parties, look no further than Sugarfina’s new boozy Corona Light gummy bears. With two tasty flavors to choose from, the new... [More]
Boozy Beer Pickles - Hefeweizen Bread & Butter Pickles are Infused with Beer Instead of Sugar
SCORE 6.5
This Year and Warm 435 Clicks Pub: Feb 21, 18
Boozy Beer Pickles
Hefeweizen Bread & Butter Pickles are Infused with Beer Instead of Sugar
For those those shy away from bread & butter pickles due to their sweet flavor profile, Preservation & Co. has come up with the perfect alternative. Instead of sugar, the brand relies on... [More]
Encapsulated Beer Pearls - Carlsberg is Sharing 'Beer Caviar' This Year During the World Cup
SCORE 6.9
This Quarter and Warm 161 Clicks Pub: Jun 28, 18
Encapsulated Beer Pearls
Carlsberg is Sharing 'Beer Caviar' This Year During the World Cup
For the 21st installment of the FIFA World Cup that is being held in Russia this year, world-famous Danish beer brand Carlsberg—and the sponsor of the Danish national team—created ‘Beer... [More]
Craft Beer-Infused Pizzas - OvenWorks Pizza and Lakefront Brewery Created a Beer-Infused Pizza Crust
SCORE 5.2
This Year and Warm 170 Clicks Pub: May 9, 18
Craft Beer-Infused Pizzas
OvenWorks Pizza and Lakefront Brewery Created a Beer-Infused Pizza Crust
OvenWorks Pizza and Lakefront Brewery came together to create a first-of-its-kind infused pizza crust. While there are plenty of pizza products that are stuffed with cheese, the collaborators took a... [More]
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