Category
Lifestyle
Assisted Choices
Trend cluster
Category
Boozy Beer
Infusion
Beer brands collaborate with other companies to elevate food products.
4.4
Trend score
Trend
What is the Boozy Beer Infusion trend?
Boozy Beer Infusion: Traditionally used for direct consumption, beer is emerging as a popular flavor in a variety of food items. Brewers are taking inspiration from the rise of craft alcohol culture, similar to that which is observed in wine consumption, to create tasting experiences that merge beer with application in food. Catering to beer drinkers and experiential foodies, this novelty instills a sense of familiarity in its consumers; combining consumer identity and brand image.
Trend themes
Themes within the Boozy Beer Infusion trend
Three behaviours holding the trend together01
Beer-Infused Food
More brewers are infusing beer flavors in food, gaining popularity among beer drinkers and experiential foodies.
02
Craft Beer Culture
Craft beer culture is inspiring brewers to create new tasting experiences merging beer with application in food.
03
Non-Alcoholic Boozy Treats
Brands are creating non-alcoholic boozy treats, such as gummies and caviar, providing unique flavor experiences.
Industry implications
What the Boozy Beer Infusion trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food industry benefits from the creation of new beer-infused products, tapping into a growing market of experiential foodies.
For
Alcohol
Breweries can expand their offerings by collaborating with food companies to create beer-infused products, catering to beer drinkers.
For
Luxury Goods
Luxury candy companies are collaborating with beer brands to create high-end, non-alcoholic boozy treats, merging the worlds of alcohol and luxury.
Workshop question
How can your brand create cutting edge products to promote novelty and familiarity that will resonate with consumers?
Trend signals
Trend signals for Boozy Beer Infusion
Trend score 4.4 out of 10, from popularity 71%, activity 53%, freshness 8%.
Popularity71%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Boozy Beer Infusion trend
4 featured examples from Feb 21 to Jun 28, 2018CategoryLifestyle
Boozy Beer Gummy Bears
Corona Light Teamed Up with Sugarfina to Create Sweet Gummy Cervezas
Disruptive innovation opportunity: Exploring the creation of new and exciting products that combine the worlds of food and beverage.
CategoryLifestyle
Boozy Beer Pickles
Hefeweizen Bread & Butter Pickles are Infused with Beer Instead of Sugar
Industry can create and market beer-infused food products or develop low-sugar options to meet changing consumer demands.
CategoryLifestyle
Encapsulated Beer Pearls
Carlsberg is Sharing 'Beer Caviar' This Year During the World Cup
The use of molecular gastronomy and unique packaging designs can create new product development opportunities for beer and spirit companies looking to appeal to adventurous consum…
CategoryLifestyle
Craft Beer-Infused Pizzas
OvenWorks Pizza and Lakefront Brewery Created a Beer-Infused Pizza Crust
Companies in this industry can explore innovative ways to incorporate craft beer into their product lines.
