The new Carlsberg beer packaging comes as part of the brand's efforts to increase Millennial interest in the libation. Named the København Collection, the new bottle and can label designs from Carlsberg have a geometric aesthetic that is inherently modern and artistic.
It's purported that Millennials are a demographic more interested in craft beers, cocktails and ciders, which has driven down demand for classic beer offerings. The new beer packaging from Carlsberg is limited-edition and comes as one of several steps the brand is taking in order to increase interest in the brand and boost sales.
The Carlsberg bottles and cans keep the signature green and incorporate pops of white throughout to create a visual experience that's more premium to appeal to discerning drinkers.